Syria The Bridge Between East and West

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Syria The Bridge Between East and West

• Presentation to 12th German-Arab Business
  Forum-Berlin
• By
• Khulud Sirri Halaby
• 25th June 2009

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Guten Morgen

• Exclusive Agent General Director DHL
  Express-Syria
• Member of Advisory Board to the Ministry of
  Transport
• Member of the Ministry Committee on Activating
  Multi-Modal Transport
• Member of the Ministry Committee on Developing
  Syria as a Logistics Platform for the Middle East

Khulud Halaby
Office Damascus, Syria Phone [phone]
000 Telefax 963 (11) 213 0614 E-mail
khulud.halaby_at_dhl.com Website www.dhl.com www.
dhl.sy
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CONTENTS

• GEOGRAPHY Strategic Corridor
• TRANSPORT Syria as a Logistics Hub
• ENERGY Key Transit Corridor to Europe
  
• DHL EXPRESS Your Syrian Logistics Partner

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GEOGRAPHY Historic Strategic Corridor
The Silk Spice Road

• Historic entrepôt
• Assyrians, Romans, Pharaonic, Greeks, Indians,
  Chinese, Persians Europeans
• Aleppo, Palmyra, Damascus key staging points

10,000 years as a trade corridor linking East and
West
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GEOGRAPHY Strategic Corridor
Bypass the
Suez Canal
Russia Caucasus Turkey

• Major gateway for EU to ME markets
• Germany Syria are strategically located
• Economic links can greatly improve the economy of
  both regions

Germany
A Hub for the Middle East, Iraq Iran
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TRANSPORT Logistics Hub-By Air

• Growing international attention on Syria
• FIATA-RAME met in Damascus for the first time
  last week

Connect to major hubs with links to the rest of
the world
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TRANSPORT Multi - Modal
Logistics Hub
To contribute to the activation of Syrias
potential as a Major Gateway to the Middle
Eastern markets along Multi-Modal Corridors.
(EU- Funded Study).

• Syrias traditional economic sectors
  (Agriculture, Tourism, Industry Commerce) are
  no longer sufficient to drive our economy forward
• Globalisation financial crisis led to greater
  focus on logistics supply chain
• As a result, Syria is actively developing its
  infrastructure
• - Ports, Dry Ports, Roads, Railways,
  Utilities
• - Multi Modal Transport
• -Building the pilot logistics centre in
  Hesiyah as part of a Euro-Mediterranean
  Logistics Platform

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TRANSPORT Logistics Hub
Developing a Euro-Mediterranean Logistics Platform

• Hesiyah is a Strategic Regional Logistics Hub for
  your business
• Located between Damascus Aleppo on N-S highway
• Close to main East-West Route
• Close to Tartus, Lattakia Ports
• Existing Rail Links - Dry Port
• New Industrial City being built (good
  infrastructure on demand)
• Close to Syrian Oil Gas Hub (Homs), Arab Gas
  Pipeline

Hesiyah
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ENERGY Key Transit Corridor to
Europe - Oil
SYRIA is the SHORTEST way to transport oil from
Iraq to the Mediterranean

• TAPLINE exported 500,000 b/d of Saudi Oil in
  1950s
• Kirkuk-Baniyas pipeline being refurbished
• Export capacity available at Baniyas

Being refurbished
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ENERGY Key Transit Corridor to
Europe - Gas
MED-RING
Gas
Kilis
Turkey
TURKEY
Gas
Akass field, 2010
Iraq
Aleppo
Banias
Arab Gas Pipeline
Homs
Homs
Homs
Persian Pipeline, Western Iraq
Iraq, Iran
Tripoli
SYRIA
LEBANON

• 10 bcm/year capacity
• Turkey by 2011
• Then Europe Nabucco, Greece/ Italy, Bulgaria

Damascus
Rebab
Amman
Areesh
Areesh
Borsaed
JORDAN
EGYPT
Aqaba
CAIRO
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ENERGY Key Transit Corridor to
Europe - Electricity
MED-RING

• Exporting to Lebanon, Jordan, Iraq
• Transit Egyptian electricity to Lebanon
• Link to Turkey built
• Plans for Saudi connection

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REFORMS New Laws - Drafts Studies

• New Trade Law
• New Marine Shipping Law
• New Trans-Shipment Law
• New Customs Law Automation of Customs
  Procedures
• Draft of New Transport Laws
• Draft on Labour Law
• Draft on Export Law
• Studies on The Integrated Bill of Lading
• Studies on The Creation of Several Logistics
  Centres
• Studies and workshops on Multi-Modal Transport
• Single Window Concept for Several Government
  Sectors
• Public Private Partnership

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DHL EXPRESS Your Syrian Logistics
Partner
Domestic network

• DHL Express Int'l which is owned by DP of
  which I am Exclusive Agent in Syria is a good
  example of a German Syrian Business
  relationship already existing in Syria

Iraq
Hesiyah

• Established network
• First logistics centre (Hesiyah) is at the heart
  of our network

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DHL EXPRESS Your Syrian Logistics
Partner

• We enable Trade
• - Local Knowledge Expertise
• - Close contacts with Authorities/Customs
• - Part of the Global DHL Intl Network
• We cover the Entire Supply Chain
• - From One Off deliveries to Logistics
  Outsourcing
• - From Documents to Parcels to Samples to
  Cargo to Supply Chain

Let us take the Weight off your shoulders for
your Syrian Logistics
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DHL EXPRESS Your Syrian Logistics
Partner

• First Express Co. in Syria
• Open since 1986, 365 days/year
• Strongest Brand Name in Syria
• Biggest market share 45
• 39 offices - 41 Vehicles
• 200 loyal and experienced staff
• 3 call centres handling 800 calls/day
• 4,000 customer accounts
• 10-12 annual growth
• ISO 9002 since 1996 1st in Syria

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SYRIA LAND OF OPPORTUNITIES
To quote our President's speech in Vienna

• Opportunities are NUMEROUS great in all fields
• Today is the MOST OPPORTUNE time because it is
  conditioned by
• - Swift Opening Development
• - Important Role in the Reconstruction of
  Iraq
• - Peace Process in the Area
• Once Peace is established, opportunities will
  decrease
• Seize the right opportunity at the right time

Willkomen in Syrien
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Vilen dank