Enterprise Education

1
Enterprise Education

• What is an entrepreneur?

2
Lesson objectives

• By the end of this lesson you will be able to
• understand what an entrepreneur is and what they
  do
• use your knowledge of an area/local environment
  to identify enterprise opportunities

3
Entrepreneur Fact File 1

• Uniquely flamboyant and successful
• Founder of several companies
• Unorthodox approach
• Makes it work

Richard Branson
4
Entrepreneur Fact File 2

• Founded the Body Shop in 1976
• campaigns relentlessly against human rights
  abuses
• continues to travel the globe searching for new
  products
• looks for worthy causes to support in a
  business-friendly manner.

Anita Roddick
5
Entrepreneur Fact File 3

• Developed products achieving sales of over 3
  billion
• Started thinking I could have designed this
  better myself
• Turns thoughts into actions
• Redevelops existing products to be more effective

James Dyson
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CO-OP Movement

• Rochdale Pioneers began in 1844
• Sold basic necessities to members
• All profit shared amongst members
• Still highly competitive
• Turnover of 7.7 billion

CO-OP Movement
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Time

• Successful project lots of time
• Return may be slow at first
• Time should be planned well

8
Treasure

• Getting project idea off the ground
• Entrepreneur may invest own money
• Banks / other organisations may have to invest
• Money is likely to be scarce

9
Talents

• Entrepreneurs use own talents
• think outside the box
• see new or improved solutions
• constantly searching local environment for
  opportunities

10
Environmental Scanning

• Used to scan for opportunities
• Starts with big picture
• Looks for opportunity that matches talents
• Slowly focuses until an opportunity arises

11
Economic Context

• Analyse local housing estates
• Average regional/area income
• Types of jobs in area
• Which businesses are successful?
• What do people want/need?

12
Social Context

• How do people spend leisure time?
• Where do most people work?
• Population profile (age, gender etc)
• What do people want and need?
• What would you want in their situation?
• How can you profit from these needs/wants?

13
Wider Experience

• Groups of people
• Different or similar needs?
• How to access groups
• Do you know anyone like this?
• What would you want in their situation?
• How can you make money from this?