Significant Achievements Public Relations

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Significant Achievements Public Relations

• 270 News Releases/499 Media Placements (40
  media placements)
• 28 VNR/105 airings 27 VNR 46 airings
• Clip/Airing overall improvement (604/328)- 84
• 44 Weekly Releases of TAMUK In the News
• 173 Photo-shoots for Media Publications -
  253

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Plans for ImprovementPublic Relations

• Continue to Pursue Wider State National Media
  Coverage
• Integrated Marketing Team representation from
  across campus develop short/long term marketing
  plan
• Further Develop the Communications Strategy to
  increase media placements and VNR airings
• Greater information shared with campus community

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Significant Achievements University Publications

• Vision 2012, Milestones, Discovery Scholarship
• In-house capital campaign proposals
• Redesign campus maps for campus departments and
  community use
• Graphic standards update
• Omni Update
• 38 Issues of Hog eWeekly Online Newsletter - 15

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Plans for ImprovementUniversity Publications

• Web Page Advisory Committee new web page
  guidelines and design
• Graphics Standards final approval FY 08
• Intern in publications office

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Significant Achievements Alumni Affairs

• Homecoming events - WOD
• Nine alumni receptions- Houston, SA, CC, Valley
  (2), Kingsville, Austin, Laredo
• Annual Phonathon 250 pledges20,265
• Greater use email blast system
• Progress on new website and webstore
• Revenues up 7 76,754

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Plans for ImprovementAlumni Affairs

• Alumni membership growth
• Additional Alumni Receptions in Fringe Areas
• Monthly online Tusk 5X annually
• Host Social Event to Recruit Members of Senior
  Class and Increase Visibility of the JAA
• Step-up Mass Email Communications
• Updated Alumni mailer/brochure

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Significant Achievements Development

• BOOTC gt 8.8M by August 07 195 donors/average
  gift 11,647
• Online transactions for ODEV and Alumni Affairs
• Legacy Ball Net 110,000 for Endowment
• Donor scholarship coordinator (TYTD)
• Endowments for math science teachers student
  travel in Biology Music department
• First ever Charitable Gift Annuity established

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Plans for ImprovementOffice of Development

• IMPROVE our Annual Fund
• Increase planned giving efforts
• Improve Communications with Donors
  personal/mail/web
• University-wide proposals to large corporate
  partners
• Engage More Deans Faculty in Fundraising
  Efforts
• Donor/Scholar Event

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Significant Achievements Intercollegiate Athletics

• Community Engagement Thanksgiving food drive,
  Make-a-wish, Share Your Christmas, High-Hopes,
  Trash Off, Keep Kingsville Beautiful, Womens
  Shelter, Day of Young Child, Toys for Tots
• 55 graduates AY 2007
• 38 Student Athletes Presidents List, Deans
  List, and Honor Roll
• Numerous All-American, All-Region, and
  All-Conference Student Athletes
• Completed the Transition

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Plans for Improvement Intercollegiate Athletics

• Student Attendance _at_ Events
• Major Facilities Improvement
• Budget Accountability
• Department realignment
• Improve Fundraising Efforts focus on annual
  fund
• Create web store bring clarity and protect our
  brand
• Improve graduation rates and won-loss records

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Near-Term Resource Requests
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Long-Term Resource Requests
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The Short VersionPrimary Goals Next 12-24
Months

• Public Relations Be aggressive in promoting the
  good news about Texas AM-Kingsville and
  distribute it to audiences of importance to the
  Universitys mission
• Publications Continue streamlining production
  efforts develop plans to align print/electronic
  production Website
• Intercollegiate Athletics Successful athletes
  successful teams continue to promote our
  athletic program as an extension of our
  Universitys educational mission

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The Short VersionPrimary Goals Continued

• Alumni Affairs More members more money more
  communications with our alumni and friends
• Development Complete BOOTC w/Flair Planned
  Gifts Take care of our friends and donors

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Thank You!