GLOBAL MARKETING MANAGEMENT

1
GLOBAL MARKETING MANAGEMENT

• INTRODUCTION

2
WELCOME

• I am Hudson Rogers and I will be the instructor
  for this course.
• Over the next few weeks we will explore the
  wonderful of International Marketing

3
Getting to know me!

• Visit the class Web Board (http//courses.fgcu.edu
  /104) and you will learn all about me by reading
  my biographical sketch.
• After reading about me, let me (and your
  classmates) learn about you by posting your bio.

4
The Class

• This course will be conducted via the internet.
• However, you are expected to cover the same
  materials and have essentially the same learning
  experience as if you were in a face-to-face
  setting.

5
Where should you start?

• Start by printing and reading the course
  syllabus.
• The course syllabus can be found on my home page
  (http//ruby.fgcu.edu/courses/hrogers/81453/index.
  htm)

6
START

• You can also link to my home page at
• http//www.fgcu.edu/hrogers/
• On my homepage you will find links to a number of
  sources of importance to your learning experience.

7
KEY THINGS TO NOTE

• Read the syllabus
• Pay attention to the Learning Objectives
• Re-read the Learning Strategy
• Be aware of the Teaching Method

8
EXAMS GRADING

• Web Board assignments
• Weekly Quizzes
• Readings with Summaries
• Two Exams
• Term Project

9
Attendance

• This class is intended to be taken via the
  internet. However, on a limited basis, I will
  meet with you (face-to-face on campus) if that
  will help with the internet learning process.

10
Make-Up Policy

• Assignments will not be accepted late.
• Weekly web board will generally close on Sunday
  nights
• The grade of Incomplete reserved for
  exceptional hardships so you need to keep up with
  the class.

11
Term Project

• Select a company
• Select a product
• Select a country
• Develop a marketing plan to export the selected
  product to the selected country.

12
Week 1 Assignment

• Go to the course web page and review the
  Introduction to the Course
• Review the lecture on Introduction to Global
  Marketing.

13
Week 1 Assignment - Contd

• Send an e-mail to your instructor letting him
  know what you expect from the course
• Post a short bio to the web board
• Send e-mail to classmates
• Post discussion questions to Web Board

14
Dont Know How to Use the Web Board!

• If you do not know how to use the web board
  please go to the course web page, click on the
  student technical support web site and work
  through the short Web Board tutorial.

15
Lecture 1

• This concludes the introductory remarks about
  this course.
• Do you have questions or comments? Please post
  them on the web board or send me an e-mail, Ill
  be happy to answer your questions.