Brother Mobile Printer PocketJet Series

1
Brother Mobile Printer PocketJet Series

2
Contents

• Product Concept
• Market Information
• Target Market
• Competitors
• Specifications
• Option Accessories
• Consumables
• Summary

• Appendix Software Development

3
Product Concept
4
Product Concept
A4 size printing
1
Small light weight
2
Durability and easy maintenance
3
Low running cost
4
5
Product Concept
A4 size printing
1

• Print A4 size documents in the original size
• No size reduction or changes needed to the
  document.
• Just print.
• Possible to get printing in the size you are
  familiar with.

6
Product Concept
Small light weight
2
True portability
Design
PocketJet series
Weight PJ-522/562 390g (excluding battery)
PJ-562/563 395g (excluding battery)
Approximately 500g including battery
255mm
55mm
30mm Thickness
Easy to use
Operation
Easy to carry in briefcase.
Just insert paper into the slot, then print
anywhere.
7
Product Concept
Durability and easy maintenance
3

• No moving parts, unlike ink jet printers.
• No ink cartridges are used. - During
  moving from one place to another, ink jet
  printers tends to cause ink leaking.
• Maintenance free. - No ink parsing is
  necessary. - No head adjustment is required.

8
Product Concept
Low running cost
4

• Thermal paper is the only consumable.
• No inks are used, unlike ink jet printers.

9
Market Information
Segment Definitions

• Field Workforce
• Units installed in mobile environments in which
  sales and service professionals utilize portable
  data capture or printing devices to create,
  process, and/or conduct on-site operations such
  as sales, building inspection, servicing, tax
  collection, etc.
• Includes printers installed in vehicles or
  carried by mobile workers to generate invoices,
  work orders, receipts and other documentation to
  support field service and sales operations
  (excluding DSD/route accounting) in a wide
  variety of markets including utilities,
  telecommunications, financial/insurance,
  construction, agricultural and many more.Users
  not distinctly categorized by other markets are
  likely considered field workforce.

• Public Safety
• Units used by first responders such as police
  (state and local), firefighters and emergency
  medical technicians (EMTs)for field
  operation.Primary applications are electronic
  ticketing and citation issuance,
  specimen/evidence labeling and incidence
  reporting.

sourceVDC "MOBILE TRANSACTION PRINTERSGlobal
Market Demand Analysis 3rd Edition", March 2008
10
Target Market
Logistics (Shop Floor)
Field Service

• User
• Small size shops with small space for office
  work
• Delivery Service
• Print Application
• Stocktaking data
• Invoice
• Receipt
• Order Sheet
• Delivery route assignment

• User
• Electric Power
• Building Maintenance Service
• Office Automation Equipment Maintenance Service
• Print Application
• Repair Report
• Maintenance Report
• Service Report

Public safety (Police, Firefighters)
Field Sales

• User
• Police Forces
• Fire Departments
• Ambulance Services
• Print Application
• Fine Ticket / Fine Parking Ticket
• Citation
• Search Results
• Orders
• Vital Check Sheet

• User
• Door-to-door selling
• Banks Credit Banks
• Car Dealers
• etc.
• Print Application
• Order Sheet
• Financial Plan
• Price Quotation / Estimation
• Receipt
• Contract

11
Competitors
Competitor analysis among A4 size printers
1 Standard quality, A4
2 Draft quality, A4
Mobile ink jet printers, there are only 2
models, from Canon and HP. Merits with these
ink jet printers Color print Low initial
cost Plane paper Fast print
speed Merits with PocketJet printers Small
printer size and light weight Durability, far
fewer moving parts Low running cost
Canon PIXMAiP100
Hp Officejet H470
12
Specifications
New Logo
Re-arranged model name Category name
Model name(ex. MW-140BT) PocketJet3 -gt
PJ-522 PocketJet3 -gt PJ-523 PocketJet3 w/B -gt
PJ-562 PocketJet3 w/B -gt PJ-563
Category name (ex. MPrint) PocketJet3 / 3 -gt
PocketJet
200 dpi 300 dpi
USB IrDA PocketJet 3 PocketJet 3
USB, IrDA Bluetooth PocketJet 3 w/ Bluetooth PocketJet 3 w/ Bluetooth
200 dpi 300 dpi
USB IrDA PJ-522 PJ-523
USB, IrDA Bluetooth PJ-562 PJ-563
13
Specifications
Hardware
14
Specifications
Bundled Software
Windows PC Printer Driver Printer Driver for Windows Application Software
Windows PC Supported OS Windows 2000 Pro, XP and Vista Supported OS Windows 2000 Pro, XP and Vista
Software Development Tool
MPrintSDKs are scheduled to be released in early
June 2009.
It is possible to add print capability to users
original software running on Windows Mobile.
Software development tools are free, available
from Brother sales offices.
Pocket PC / Windows Mobile MPrintSDK for Windows Mobile ver.2.x
Pocket PC / Windows Mobile MPrintSDK for .NET Compact Framework ver.2.x
Pocket PC / Windows Mobile Supported OS Pocket PC 2003, 2003SE and Windows Mobile 5.0 Windows Mobile 6 Professional/Classic/Standard
MPrintSDK contains manual, library files and
sample projects.
15
Specifications
Purchasing guidance - The Brother SKU compared
with PENTAX SKU
PJ-522 (Printer KIT)
EURO KIT
Printer
Printer
USB Cable
USB Cable
Head cleaner
Head cleaner
Driver CD-ROM
Driver CD-ROM
User Guide (PDF on CD)
User Guide (Printed)
Quick Reference Card
Quick Reference Card
AC Adapter
Accessories
Power Cord
AC Adapter
Battery
AC Adapter
Carrying Case
Power Cord
A4 paper (100 sheets)
Carrying Case
Battery
A4 paper (100 sheets)
16
Specifications
Purchasing guidance - The new SKU for each
solutions
Briefcase Solution
In-Store Solution
Car Solution
Printer
Printer
Printer



Car Adapter (Choice of Cigar or Wired)
AC Adapter
AC Adapter

Battery
Choice of other accessories
A4 Roll Paper
Car Mount
Rubber Housing
A4 Cut Paper
Carrying Case
Roll Holder
17
Option Accessories
Power Supply

• PA-AD-500UK
• UK type cord AC adapter

• PA-AD-500EU
• EU type cord AC adapter

• PA-CD-500CG
• Cigarette type car adapter
• 10 feet length

• PA-CD-500WR
• Wired type car adapter
• 15 feet length

18
Option Accessories
Battery

• PA-BT-500
• Ni-MH rechargeable battery for
• Brother - PocketJet PJ-522/523/562/563
• PENTAX - PocketJet3/PocketJet3Plus

• PA-BT-300 accessory for old models
• Ni-MH rechargeable battery for PENTAX PocketJet2

19
Option Accessories
Accessories

• PA-RH-500
• Roll paper holder

• PA-RB-500
• Protective cover (rubber housing)

• PA-CC-500
• Carrying case
• Fabric

Hold roll paper (not included)

• PA-CM-500
• Car mount for holding roll paper
• Metal

Hold PJ printer (not included)
20
Consumables

• PA-C-410
• A4 thermal cut paper
• 100 sheets / package

• PA-R-410
• A4 thermal roll paper
• 30m / roll
• 6 rolls / package

21
Summary
Main Features

• A4 size printing
• Small light weight
• Durability and easy maintenance
• Low running cost
• Various option accessories

PocketJet with the roll paper and care mount
Only thermal paper,no ink
Small and light