Volunteers, The Soldiers in FundRaising and Marketing

1
Volunteers, The Soldiers in Fund-Raising and
Marketing

• Chapter 13

2
Characteristics of Volunteers

• 25 of the volunteers will do exactly what you
  ask of them
• 20 of the volunteers are the real producers
• Volunteers have feelings
• Volunteers have needs and wants
• Volunteers have suggestions
• Volunteers have specific interests

• Volunteers have specific competencies
• Volunteers are individuals
• Volunteers are not professionals
• Volunteers are not paid staff
• Volunteers desire to be of assistance
• Volunteers can be educated and grow in competency
• Volunteers are excellent recruiters

3
Recruiting Volunteers

• Who will do the recruiting?
• What is the job description?
• Who are the potential volunteers?
• Who matches the volunteer with the job?

4
Recruiting Techniques

• Grow your own
• Appointment by management from within
• Management referrals
• Friendship groups
• Family involvement
• Benefits packages
• Peripheral groups
• Use of media to communicate volunteer
  opportunities

5
Retaining Volunteers

• Event or activity attractive to belong to
• Event is well organized
• People feel needed and appreciated
• Have a friendly atmosphere
• Volunteer understands his/her responsibilities
• Special effort to call volunteers by their first
  names
• Special effort to recognize and reward volunteers
• Event or activity is fun
• All volunteers receive thank yous

6
Orientation Programs

• Large group sessions
• Small group sessions
• Personal, one-on-one orientation sessions
• Personal, one-on-one mentoring systems

7
Orientation Agenda

• Philosophical and conceptual framework of the
  organization
• Content of the various programs
• Organization of the various programs
• Governance of the organization
• History of the organization
• Policies and procedures of the organization

• Bylaws and the proper conduct of business
• Ethics issues
• Benefits of volunteering and special privileges
• Identification of key people in the organization
• Telephone numbers of key people
• Realistic job previews

8
Solutions to Conflict

• Retraining
• Reassignment
• Redesign
• Dismissal

9
Common Types of Awards

• Group recognition
• Individual recognition
• Informal recognition (i.e., cards, flowers, thank
  you notes, photographs)
• Public and media recognition
• Formal recognition

10
Functions of Recognition Planning Committee

• Planning and conducting recognition events
• Evaluating recognition events
• Determining the establishment of formal awards
• Researching why volunteers volunteer
• Maintaining a record-keeping system