House Style

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House Style
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What do we mean by House Style?

• Consistent use of text type, graphics, logo,
  colours etc throughout our work
• Positioning of logo and graphics
• Helps customers to recognise the brand
• Creates a corporate image

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Example Tesco
Website
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Fixtures
Petrol
Stores
Trolleys
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Products
Financial products
Standard products
Value range
Finest range
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Business documents
Letter
Receipt
Flyer
Club card
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Your documents

• To get a distinction you need to show that you
  have a consistent style
• If you use a logo, use it on all your documents
• Stick to the same type face
• Use the same colours or decide on a range and
  stick to it
• Dont use lots of different text sizes on the
  same document