Sand Sculpting Australia 2004

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Sand Sculpting Australia - 2004
Sand Sculpting Australia is a Vision Australia
Foundation event
Cronulla, NSW 14 Jan 1 Feb Rye, VIC 11 Feb 8
Mar Moomba Waterfest, VIC 5 21 Mar
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Sand Sculpting Australia Mission Statement
Sand Sculpting Australia is a Vision Australia
Foundation event
To create an icon event that celebrates
Australias rich cultural and social diversity,
and delights local, interstate and international
visitors.
To present an opportunity for companies,
community groups, families and individuals to
unite and share creative energy, pride and spirit
in support of Australians who are blind and
vision impaired.
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Sand Sculpting Australia The Model
Corporates
Sand Sculpting Australia is a Vision Australia
Foundation event
Local and State Government
Community Groups
Sand Sculpting Australia (Non Profit Org)
Volunteers
Local Tourism
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Sand Sculpting Australia Contents
Sand Sculpting Australia is a Vision Australia
Foundation event

• Event Snapshot 2003
• Research Findings
• Evaluation
• Concept and Plan - 2004
• Marketing and Promotions - 2004
• Volunteers - 2004
• Sponsorship and Relationships - 2004
• Conclusion

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Sand Sculpting Australia Event Snapshot - Rye
Sand Sculpting Australia is a Vision Australia
Foundation event
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Sand Sculpting Australia Event Snapshot - Cronulla
Sand Sculpting Australia is a Vision Australia
Foundation event
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Sand Sculpting Australia Research Findings
Sand Sculpting Australia is a Vision Australia
Foundation event
Extensive research was conducted during Sand
Sculpting Australia 2003. More than 15,000
visitors were surveyed on their enjoyment and
experiences of the events
Of particular note are the following results
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Sand Sculpting Australia Research Findings
Sand Sculpting Australia is a Vision Australia
Foundation event
Cronulla
Rye
Age group of people who attended the event
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Sand Sculpting Australia Research Findings
Sand Sculpting Australia is a Vision Australia
Foundation event
Cronulla
Rye
Where people came from
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Sand Sculpting Australia Research Findings
Sand Sculpting Australia is a Vision Australia
Foundation event
Cronulla
Rye
Rating of the event
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Sand Sculpting Australia Research Findings
Sand Sculpting Australia is a Vision Australia
Foundation event
Statistics from the Mornington Peninsula Visitor
Information Centre.
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Sand Sculpting Australia Evaluation Audience
Sand Sculpting Australia is a Vision Australia
Foundation event
Feedback was sought from

• Sponsors

• Volunteers

• Staff

• Community groups

• Other supporters

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Sand Sculpting Australia Evaluation Content
Sand Sculpting Australia is a Vision Australia
Foundation event

• The evaluation was completed on all aspects of
  the event includeding
• Pound up
• The event (Presentation, Ticketing, Etc)
• Media
• Research
• Sponsorship
• And so on

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Sand Sculpting Australia Evaluation Key Outcomes
Sand Sculpting Australia is a Vision Australia
Foundation event

• The evaluation highlighted several areas that can
  be enhanced to make the sand sculpting experience
  more enjoyable for all. Such improvements
  include
• tactile displays
• sighted guide tours
• interactive sand sculpting workshops
• audio description of sculptures
• theatrette with an information video on Sand
  Sculpting "The Creating Of..
• access ramps and pathways

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Sand Sculpting Australia Concept and Plan

• Five Year Plan
• Year One (2001) - Rye only - Completed
• Year Two (2002) - consolidate enhance -
  Completed
• Year Three (2003) - host Australian
  Championship and attract more corporates -
  Rye/Cronulla - Completed
• Year Four (2004) - Develop local tourism (also
  develop new five year plan)
• Year Five (2005) - work towards hosting
  International Championship and attract
  international media

Sand Sculpting Australia is a Vision Australia
Foundation event
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Sand Sculpting Australia Event Objectives
Sand Sculpting Australia is a Vision Australia
Foundation event

• Develop relationships with key stakeholders

• Governments Local and state

• Sponsors

• Community Groups

• Volunteers

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Sand Sculpting Australia Event Objectives

• Raise Funds

Sand Sculpting Australia is a Vision Australia
Foundation event
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Sand Sculpting Australia Event Objectives
Sand Sculpting Australia is a Vision Australia
Foundation event

• Attract Tourism Dollars

• Work with local tourism groups to promote
  tourism in the area

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Sand Sculpting Australia Event Objectives
Sand Sculpting Australia is a Vision Australia
Foundation event

• Meet audience needs

• More interaction

• Daily workshops

• How to video on show in a theatrette

• Vision condition simulators as part of ticket

• Sighted guide tours

• Pre ticket sales

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Sand Sculpting Australia Event Objectives
Sand Sculpting Australia is a Vision Australia
Foundation event

• Enhance Vision Australia Foundations Brand

• Increase awareness of who we are what we do

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Sand Sculpting Australia Marketing and Promotions
Sand Sculpting Australia is a Vision Australia
Foundation event
Features and Benefits

• Unique event

• The art involved in the sculptures

• Inexpensive, family-orientated event

• Showcase Australia

• Development of relationships

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Sand Sculpting Australia Marketing and Promotion
Sand Sculpting Australia is a Vision Australia
Foundation event
Consumer Decision Making

• Positioning

• Motivation

• Timing

• Purchase or attendance

• Image / Branding

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Sand Sculpting Australia Marketing and Promotions
Sand Sculpting Australia is a Vision Australia
Foundation event
Marketing Activities
Focus on four levels local, state, national
and international.

• Advertising

• Print Media

• Radio

• Television

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Sand Sculpting Australia Marketing and Promotions
Sand Sculpting Australia is a Vision Australia
Foundation event

Marketing Activities

• Brochures
• Tourism
• Fliers
• Posters

• Internet www.sandsculpting.com.au and
  www.visionaustralia.org.au

• Schools Program

• Australian Championship

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Sand Sculpting Australia Marketing and Promotions
Sand Sculpting Australia is a Vision Australia
Foundation event
Merchandise

• Event Show bag
• Beach ball, pens, stickers etc

• Postcards

• Calendar

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Sand Sculpting Australia Marketing and Promotion
Sand Sculpting Australia is a Vision Australia
Foundation event
Sponsorship

• National Platinum Spade - 60,000 (all three
  events)

• State Platinum Spade - 40,000 (two events)
  25000 (one event)

• Gold Spade 20,000

• Silver Spade 15,000

• Bronze Spade 10,000

• Friends of Sand Sculpting

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Sand Sculpting Australia Marketing and Promotions
Sand Sculpting Australia is a Vision Australia
Foundation event

Friends of Sand Sculpting

• 5000

• 1500

• 500

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Sand Sculpting Australia The Model
Corporates
Sand Sculpting Australia is a Vision Australia
Foundation event
Local and State Government
Community Groups
Sand Sculpting Australia (Non Profit Org)
Volunteers
Local Tourism
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Sand Sculpting Australia Conclusion
Sand Sculpting Australia is a Vision Australia
Foundation event
Thank you