WorkForce Ready Fueling the Precision Manufacturing Engine

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• Daron Van Helden
• Burnsville Chamber of Commerce

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ChamberNet Purpose

• The purpose of ChamberNet networking groups is to
  provide an in-depth lead exchange option for
  members, with a consistent delivery across
  Minnesotas participating chambers of commerce.

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Why ChamberNet?

• Leverage the chamber brand.
• Compete with other recognized lead generation
  groups.
• Create a brand with common expectations across
  the state.
• Facilitate lead exchange.
• Enhance the value of chamber membership.

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Licensing ChamberNet

• A local chamber must be an MCCE member.
• Pay an annual 25 fee to support the ChamberNet
  website, etc.
• Agree to some basic operating principles, most of
  which are fairly flexible.

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Operating Principles

• Group membership must be chamber members.
• Group-to-Group Guests must have a system for
  allowing guests from other ChamberNet groups.
• Leadership must have a group leadership
  structure.

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Group Focus

• Defined by the local chamber.
• Fergus Falls ChamberNet.
• Burnsville Home Services ChamberNet.
• Not limit to the number of groups that a local
  chamber may have.

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Business Representation

• Recommend having one industry per group, but at
  the discretion of the local chamber.

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Operating Principles

• New Participants sponsoring chambers should have
  a system for allowing guests and a process for
  approving new members.
• Terminating Participants sponsoring chambers
  should have a system for terminating ChamberNet
  participants.
• Meetings once a month at a location determined
  by the group.
• Attendance Requirement set by local chamber.

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On-line Component

• ChamberNet groups are encouraged to supplement
  physical meetings with an on-line social
  networking tool such as Linked In
  (www.linkedin.com).
• These tools allow members to organize themselves
  as a group, i.e. each participant joins the
  Forest Lake ChamberNet group on Linked In.
• MCCE will recommend options.

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Promotion and Marketing

• www.mnchambernet.com, maintained by MCCE.
• Listed on local chamber website, etc.
• Use the ChamberNet logo and brand standards is
  necessary.
• Logo can be customized for specific group name

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Operating Principles

• Participant investment encouraged, left to the
  local chamber sponsor.
• Grievances handled by the local chamber
  structural issues handled by MCCE.

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Resources from MCCE

• Sample promotional plan, including a sample press
  release announcing the formation and expansion of
  a group.
• Sample meeting agenda.
• Suggested marketing language.
• Sample group application.
• www.mnchambernet.com
• Listing of on-line social networking options.
• Logo/brand guidelines.

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Next Steps

• Your thoughts?
• MCCE finalizing structure.
• Roll out November 1.

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