Fiona Rawes,

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• Fiona Rawes,
• Director, Heart of the City
• 1 November 2006
• www.theheartofthecity.com

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What we will cover in workshop 3
What the Heart of the City Newcomers Programme
involves
NEWCOMERS 37 2005 39 2006

Mentoring 3 x Workshops 20 x Materials Introductio
ns to Community Partners
HOTC Team
CONTRIBUTORS
3
What next?
HOW WOULD YOU SEDUCE MR RIGHT ?

• Is extremely wealthy loves fine foods and wine
• Interested in architecture
• Works in communications is almost at the top of
  his career but has one unfulfilled ambition
• Is thinking about moving sideways into a related
  business area
• Just come out of marriage and embarked on new
  relationship a lot of people have given him
  grief about this
• Has one child of his own plus 2 stepchildren
  adopted from overseas
• Bought a new house in the UK neighbours not
  happy about his arrival

• Dear Mr Right
• I love food and wine too. Im sure youll share
  my view that we have a lot in common and look
  forward to hearing from you shortly with some
  suggested dates and times for you to take me out
  to dinner.
• Regards, Jane.

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4
What next?
What is Corporate Responsibility

• a company's positive impact on society and the
  environment
• through its operations, products or services and
• through its interaction with key stakeholders
  such as employees, customers, investors,
  communities and suppliers
• Business in the Community www.bitc.org.uk

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What next?
What is Corporate Responsibility?

• how business takes account of its economic,
  social and environmental impacts in the way it
  operates maximising the benefits and minimising
  the downsides.
• specifically
• the voluntary actions that business can take,
  over and above compliance with minimum legal
  requirements, to address both its own competitive
  interests and the interests of wider society.
• (csr.gov.uk)
• See also www.smallbusinessjourney.com for good
  definitions

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Context for Corporate Responsibility

• Government Engagement
• Increasingly mainstreamed
• Not just about good works
• More measurement, better corporate reporting
• Stakeholders including STAFF - care
  passionately
• Global impact
• Greater SME engagement

• Political
• Economic
• Social
• Technological

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What we will cover in workshop 3
What does CR mean in practice?
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What we will cover in workshop 3
What is Corporate Community Involvement? How
does it fit with CR?
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What does this mean for Corporate Fundraising?

• Leadership is increasingly engaged in the CSR
  agenda
• CR function reports into senior leaders
• More likely to communicate CSR activity
  externally eg web, annual report
• More pressure to show social impact of corporate
  engagement to aid reporting
• More adept at setting criteria re what they will
  and wont support
• More adept at saying no to internal demands as
  well as external ones
• More focus on ways of engaging staff
• More pressure to link Community partnerships to
  staff development

• Political
• Economic
• Social
• Technological

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Top Tip 1 SHOW youve done your research

• Use the same language that the company uses
• Make a clear fit between its criteria for
  engagement and what you have on offer

• Understand the public policy agenda the company
  faces. How

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Top Tip2 Recognise that CSR cuts across many
business functions

• They will all be called upon to demonstrate their
  CSR

• Political
• Economic
• Social
• Technological

Human Resources
Local Staff
Community affairs
Government affairs
Marketing
Business Operations
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Top Tip 3 stop thinking about MONEY

• What can the company offer you beyond ?
• Products
• Resources
• Skills
• Communications Channels?
• Develop a menu which accommodates as many of
  these as possible

• Political
• Economic
• Social
• Technological

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Top Tip 4 plan who does the asking

• Map your routes into the company.
• Get the right people you know asking the right
  people in the company for the right type of
  support (not just money!!).

Human Resources
Community affairs
Local Staff
Government affairs
Marketing
Business Operations
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Top Tip 5 have a MENU of ways to engage staff
eg

• Champions
• Secondments
• Gifts in Kind
• Challenges
• Advice
• Events
• PRG

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Top Tip 6 Package your volunteering
opportunities as a product

• Make the link between volunteering skilled and
  non-skilled - and staff development
• Dont get bulldozed!!

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Top Tip 6 Make clear why their support is
critical

• Can you afford 3 a month - less than 10p a day
  - to help ChildLine counsel children in trouble
  or danger?4,000 children call ChildLine each
  day, but lack of funds means that only 1,800 can
  get through. For barely more than the cost of one
  pint of beer a month, you can help us towards our
  goal of answering every child in need, the first
  time they call.
• Ensure you have compelling, simple messages about
  
• the need for your services, backed up by stats
  from credible sources
• That lack of resources prevents you from reaching
  all the people who need you

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Top Tip 8 Stop being in such a rush!

• Interest
• Engagement
• Commitment

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Top Tip 9 Deliver what youve promised

• On time
• On budget
• With the right impact

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Top Tip 10 Report back beautifully

• If you cant report back beautifully, how can the
  company expect to?
• 68 of companies strongly agree that it is
  important for a charity to report back on funded
  activities
• Source Nfpsynergy Corporate Involvement Monitor

20
What next?
HOW WOULD YOU SEDUCE MR RIGHT ?

• Is extremely wealthy loves fine foods and wine
• Interested in architecture
• Works in communications is almost at the top of
  his career but has one unfulfilled ambition
• Is thinking about moving sideways into a related
  business area
• Just come out of marriage and embarked on new
  relationship a lot of people have given him
  grief about this
• Has one child of his own plus 2 stepchildren
  adopted from overseas
• Bought a new house in the UK neighbours not
  happy about his arrival

• Dear Mr Right
• I love food and wine too. Im sure youll share
  my view that we have a lot in common and look
  forward to hearing from you shortly with some
  suggested dates and times for you to take me out
  to dinner.
• Regards, Jane.

7