How to achieve your goals in one hour

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How to achieve your goals in one hour

• An organisational development and strategy
  implementation workshop

James Hosea, james.hosea_at_nhh.no www.jhosea.com
ISU National Assembly, Bergen 13 October 2007
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A year is a short time to bring about change in
an organisation, and an effective use of time and
resources is essential
10 simple best practice guidelines

• Absorb vital information early understand the
  environment you are in
• Build an effective team
• Build network with key influencers and
  stakeholders
• Identify and prioritise issues
• Develop/review strategy with long-term and
  short-term goals
• Develop an implementation plan with SMART
  objectives
• Meet regularly to monitor and review
  implementation against plan
• Evaluate performance - recognise success and
  dont be ashamed of failure
• Document what you have done and learnt
• Ensure a smooth knowledge transfer

3
A year is a short time to bring about change in
an organisation, and an effective use of time and
resources is essential
10 simple best practice guidelines

• Absorb vital information early understand the
  environment you are in
• Build an effective team
• Build network with key influencers and
  stakeholders
• Identify and prioritise issues
• Develop/review strategy with long-term and
  short-term goals
• Develop an implementation plan with SMART
  objectives
• Meet regularly to monitor and review
  implementation against plan
• Evaluate performance - recognise success and
  dont be ashamed of failure
• Document what you have done and learnt
• Ensure a smooth knowledge transfer

4
It is important to distinguish between short-term
and longer-term goals when developing your
strategy
Marketing strategy implementation
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Immediate actions
Medium term actions

• Build the MSc in IB at NHH image
• Improve the administrative support for MSc in IB
  applicants
• Communicate the MSc in IB at NHH image
• Actively target applicants

• Develop the whole MSc programme offering
• Reinforce the MSc in IB at NHH image
• Raise awareness of NHH and the MSc programme
  outside of Norway
• Develop and leverage established networks
• Actively target potential students

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Setting objectives is key they focus the team on
specific aims over a period of time and can
motivate the team
SMART objectives

• Specific Objectives should specify what they
  want to achieve.
• Measurable You should be able to measure
  whether you are meeting the objectives or not.
• Achievable - Are the objectives you set,
  achievable and attainable?
• Realistic Can you realistically achieve the
  objectives with the resources you have
• Time bound When do you want to achieve the set
  objectives?

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The use of SMART objectives, along with the
allocation of responsibility strengths strategic
implementation
Action
Who
When

• Use MSc in International Business as brand
• Develop brand values statement
• Emphasise the core brand values in all
  communications

Build the image

• ?
• ?

• ?

• Define and implement new admissions procedure
• Establish focussed point of contact in
  administration
• Define and implement new enquiry handling
  procedure

Improve the administrative support

• ?
• ?

• ?

• Develop structure, content and look of website
• Commission brochures and posters to go with
  website
• Communicate new website to MIB Alumni and partners

Communicate the image

• ?
• ?

• ?

• Visit 5 selected school in the US
• Contact 50 Norwegian companies operating overseas
• Target partner schools and media in quota
  countries

Actively target applicants

• ?
• ?

• ?

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A time line, with mile posts and deadline will
greatly help with reviewing and monitoring
implementation
Action plan
Action
Week
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40
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42
43
44
45
Re-establish focus
Refine the programme

• EstablishFocussed point of contact
• New enquiry handling procedure
• New follow up process

Key dates
Work group meeting
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Results on their own are not enough. An important
part of the process is the continuous development
and improvement of the marketing strategy
Continual evaluation process
Review and evaluate performance
Implement recommendations
Recommend developments and improvements
Continuous development and improvement
Present performance and recommendations
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The workshop will challenge you to quickly
identify and prioritise your issues and devise
actions to solve them
The exercise

• Write down the 5 most important influencers and
  stakeholders
• Identify five most important issues
• Prioritise and rank these issues
• Write down a short-term and a long term goal for
  the issue
• Develop an implementation plan with 3 SMART
  objectives to help achieve the short-term goal
• Time 15 minutes
• Each team will have 4 minutes to present their
  findings to the whole group