Terry Slevin

1

• Terry Slevin
• Chair Nutrition and Physical Activity Committee
• The Cancer Council Australia

2
Members

• Agriculture, Fisheries and Forestry Australia
• Australian Food and Grocery Council
• Australian Retailers Association
• Cancer Council Australia.
• Central Markets Association of Australia
• Dietitians Association Australia
• Horticulture Australia Limited
• National Heart Foundation of Australia and
• Strategic Inter-Governmental Nutrition Alliance
  (SIGNAL)

3
Vision

• Increased fruit and vegetable consumption in
  Australia is a common vision and urgent priority
  of the health, horticulture and food retail
  sectors that will have benefits for all
  Australians. With increased fruit and vegetable
  consumption

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To Achieve what ?

• Consumers will enjoy better health.
• Costs of ill health to the government, employers
  and individuals will be reduced.
• The viability of the horticultural and allied
  industries will be increased, and
• Social and economic benefits of prosperous
  industries will enhance development in rural
  areas.

5
Objective One Partnership

• Establishment of a national partnership program
  and infrastructure to promote fruit and
  vegetables.

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Objective Two Message

• Development of a simple specific message,
  national logo and licensing scheme.

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Objective Three Campaign

• Implementation of a high profile national public
  relations and communication campaign including
  television advertising

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Objective Four Evaluate

• A planned and ongoing program of evaluation and
  dissemination of best practice.

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Mechanics

• Initiated by the Strategic Inter Governmental
  Nutrition Alliance of the Public Health
  Partnership (State and federal government Health
  officials)
• Initial name the National Vegetables and Fruit
  Coalition
• A Memorandum of Understanding signed off in March
  2003
• Secretariat run (and funded by) Horticulture
  Australia Limited.
• Close industry ties

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Pros and cons

• Pros
• Credibility of Strong industry and cross govt
  connection
• Funds from industry
• Commitment and practical orientation from
  Industry
• Strong role for NGOs to play in lobbying

• Cons
• Limited power/control for CCA with limited
  resource investment
• Commercial imperative dominate with success
• Initially govt involvement stifled lobbying

11
Successes

• Trust built in working towards common goal
• Lobbying members of parliament
• Campaign ready and being taken up by various
  state health departments
• Prime Minister announced investment of 5million
  on Fruit and Veg campaign
• Legitimate and influential grouping

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Big Challenge ahead

• Putting in place a licensing arrangement to allow
  continuation of the FV marketing campaign to
  maximise benefit from Govt funded campaign
• Balancing competitive industry interests with
  public health interests !