Measurable Goals and Assessment Tools

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Measurable Goals and Assessment Tools

• Setting, Achieving, and Evaluating Measurable
  Goals and
• Assessment Tools

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Measurable Goals

• BMP design objectives or goals that quantify the
  progress of program implementation and the
  performance of your BMPs
• Markers or milestones that you will use to track
  the progress and effectiveness of your BMPs in
  reducing pollutants to the MEP

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Measurable Goals

• Yes/No
• usually quantified tasks
• action items
• Variety
• activity
• output
• outcome
• impact
• Allow for evaluation

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Activity

• By the end of year one, we will cleanout 50 of
  the drop inlets. By the end of year two we will
  cleanout another 50
• By the end of year one, we will adopt an
  enforceable ordinance prohibiting non-storm water
  discharges

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Outputs

• By the end of year one we will produce two
  different brochures - one general and one
  targeting lawn and garden care

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Outcomes

• There will be a 50 increase in the people
  surveyed who know the basics about MS4s between
  year one and year three
• There will be a 25 decrease in the number of
  reported localized flooding incidents between
  years two and three (with some evaluation of rain
  data)

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Impacts

• 25 reduction in trash collected at creek cleanup
  between years 1 and 2 and between years 2 and 3
• 2 degree decrease in water temperature between
  years 1 and 5 due to re-vegetation of riparian
  corridor

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Types of Measurable Goals

• Activity
• Output
• Outcomes
• Impacts

Usually more directly related to water quality
but less direct control
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Measurable Goals

• Reasonable
• Relevant
• Reaching

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Evaluation

• Measurable Goals
• Program

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Measurable Goals Evaluation

• Have you achieved your measurable goals?
• Collect the data you need to make determination
• baseline data
• inspection forms/databases
• After implementation, are they still reasonable

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Program Evaluation

• In some cases measurable goals may be the
  assessment tool, in other cases you may also need
  separate assessment tool

Assessment Tools
Measurable Goals
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Assessment Tools

• Evaluate and guide your program

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Program Evaluation

• Program is effective
• Number of inspections is increasing while number
  of enforcement actions is decreasing
• Program may need improvement
• The amount of trash collected at a creek clean up
  remains static for three years

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Program Guidance Through Evaluation

• What does it mean that the hotline isnt getting
  calls?
• No problems?
• Not enough advertisement?
• People dont want to be tattle-tails?
• People dont believe it will be followed-up on?

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Program Guidance Through Evaluation (cont.)

• Storm drain maintenance database indicates one
  area has particularly full drains
• Garbage receptacles are always full
• Vacant lot always has tires in it

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Evaluation

• Remember goals of program
• Educate staff on the goals of the program
• Help recognize problems and
• Help find creative solutions

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Conclusion

• Measurable goals objectify program implementation
  and are an important part of illustrating
  compliance with the permit.
• Assessment tools can help evaluate and guide
  your program.

Both are crucial for an effective program