THOOTHPASTE PRESENTATION

1
THOOTHPASTE PRESENTATION

• Lusine Martirosyan
• Meri Hakobyan
• Lusine Gjurjinyan
• Sose Bazik
• Eduard
• Gayane Mahlebashyan

2
All Manufacturer Brands

• Blend-a-med

• Colgate

• Aquafresh

• Oral-B

• Pepsodent

• Lesnoy Doctor

3
B e n e f i t s
4
Gaining Consumer Attention Market Share

• Colgate Blend-a-Med
• ? strongest performance
• ? largest variaty
• ? international market share 57
• ? Blend-a-Med is the 1st brand of toothpaste to
  receive an endorsement from the Armenian Dental
  Association
• Pepsodent
• ? strong focused brand
• ? market share 17.8
• ? low-priced toothpaste brand

5
Gaining Consumer Attention Market Share

• Oral-B
• ? market share 27.4
• ? with special design for kids
• ? special care for sensitive teeth

Aquafresh ?innovative qualities of the
product ?product standout in store, whilste
inforcing its core values ?market share
10.5
6
International Market Shares
7
Costs in Armenian Market

• Blend-a-Med 450AMD
• Colgate 400AMD
• Aquafresh 340AMD
• Lesnoy Doctor 350AMD
• Pepsodent 400AMD
• Oral-B 850AMD

8
Armenian Market Shares
9
Gap in toothpaste Market of Armenia
10
Back to our roots