Happy Birthday

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Happy Birthday!!
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Or is it?

• Society and the marketing view on birthdays and
  aging.

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40s
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Is 40 Old??

• You can tell youve reached 40 when you wake up
  the next morning with the morning after feeling
  and you didnt do anything the night before.

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Society indicates 40-year olds

• Complain
• Pout
• Are old
• Tired

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Turning 50, is it good or bad??
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A typical commercial view of aging and 50 years.
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Then listen to your body say HA! HA! HA!

• Even though you are aging, is 50 really that
  old?
• Will life cease to end as you know it?

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After a few years your age does shock you.
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.But after the initial shock, youll love being
50!

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50s

• Typically viewed negatively
• Focus on decrease in bodily functions
• Vision
• Hearing
• Digestion
• Hair
• Weight

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60s, 70s 80s
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A revered stage of life

• Viewed as an accomplishment
• Celebration
• Reflect on lives impacted by the
• individual

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Marketing thinks

• Aging is overall a dreaded, terrible
  process/event.
• Once you have reached 40, you are old.
• There arent many perks to aging.
• 60 and older is really old.
• Once you have reached 60, its an accomplishment.

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Will you

• Have the same views?
• Send these negative cards?
• Feel old at 40?
• Have the same thoughts on birthdays?
• View aging with the same criticisms as society?