Dairy Topline Market Review

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Dairy Topline Market Review

• Feb 2009

Source TNS Worldpanel Ireland
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Total ROI Grocery market performanceStrong
growth driven through price increases and
population growth
Total ROI Take-Home Grocery Market Value
7.5
5.7
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Dairy overview ROI
4
Where does total dairy fit in the context of
total fresh and chilled? Dairy is growing ahead
of total Fresh Chilled, gaining share within
the sector
Total Value
4.28BN
4.50BN
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Value spilt of the dairy basket by category More
traditional areas continue to gain share YOY
Milk, Eggs, Butter Cream
1.06bn
1.17bn
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Which sector within total dairy is showing the
strongest growth?52 w/e 28 Dec 2008 Hens Eggs
show the second strongest growth YoY, behind
butter
value Chg Year on year
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Total Eggs
8
total eggs market ROI contribution to growth
annually52 w/e 28 Dec 2008 value sales are up
19 driven by increases in penetration,
frequency and price volume is up 10