Group/Presentation Title

1
The Move to Omniture

• The What, Why, When of a single web metrics
  platform convergenceEMG eMarketing
  eBusinessDave Sontag Lala Jacoby
• Agilent ConfidentialOctober, 2007

2
WHAT The Metrics Convergence Project Decision

• During 1H08 EMG will initiate a project to
  enhance the Omniture Site Catalyst implementation
  on A.com pages and non-CIA hosted sites so that
  we can fully utilize the Site Catalyst Conversion
  tracking functionality
• This is now slotted for A.coms May 2008 release
• This functionality replaces the Viewmetrix
  campaign tracking functionality so we will
  discontinue the use of the Viewmetrix tool after
  the a.com implementation and final migration of
  existing Viewmetrix reports. We will continue
  access to historical Viewmetrix data for some
  period of time.

3
Why are we pursuing this convergence?

• Costs
• Our current metrics investment within EMG is
  150K per fiscal year for both OMN VMX
• A single platform built on OMN reduces yearly
  cost to 65K per year
• Vastly Improved Data Consistency, Access,
  Correlation
• Single platform creates a common source of data
• Ability to use traffic, pathing, and marketing
  conversion metrics together for more insight than
  is currently available
• Scalability
• Viewmetrix is not easily or cost effectively
  scaled to enterprise wide use within EMG
• Omniture is scalable on a single platform
• Omniture allows data integration from other
  sources such as P4P, Double-Click, and email
  platforms.
• Improved support model
• Supporting 1 Tool rather than 2
• EMG eMarketing is taking over ownership of OMN
  application expertise
• Online Help Support 24x7 from Omniture

4
When will this take place?

• Implementation schedule is still tentative!
• Implementation of new Omniture tagging on web
  pages is on the critical path for making this
  happen. The IT work needed is still in planning
  stages so this schedule is still tentative
• 11/2007 Complete Functional Design
• 11/2007 Begin reducing Viewmetrix usage where
  possible
• 11/2007 Begin migrating VMX tagging to OMN
  tagging for sites outside CIA
• 02/2008 Begin A.com tagging implementation
• 04/2008 Complete implementation start testing
• 05/2008 Go-live with new Omniture tagging
• 04/2008 Finish VMX migration
• 08/2008 Turn off data collection in VMX.

5
What does this all mean to Viewmetrix
Stakeholders?

• There will be a data discontinuity at the
  migration point
• Maintain lines of communication with us starting
  now through implementation and migration
• We need active participation to help transition
• Reduce Viewmetrix footprint by cleaning out old
  campaigns
• Can new campaigns be setup in Omniture now?

6
New Success Events We will not use abstract
terminology like engagement

• You will no longer have to explain what the
  difference is between an engagement and a
  buying engagement or what a DEAL is ?
• Example Success Events
• View Video/Demo
• Download app note, white paper, software, etc.
• Submission of forms request for literature,
  demo, subscriptions
• Event registration
• Quick Quote / Custom Quote
• Side-by-side product comparison
• Click through to a campaign landing page, product
  page, collection page

7
Omniture Tool Overview
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Closing

• Questions, comments, issues
• Next Steps