Widget, Inc'

1
Widget, Inc.

• Logo
• Date
• Presenter

2
Intro/overview

• Introducing Widget, Inc.
• Converts customer needs to customized solutions
• Experienced team
• Scalable model
• Seeking 3m initial round

3
Concept overview

• Widget, Inc. overview
• Flexible
• Customizable
• Reusable
• 50 cost savings over Gadget product

4
Market opportunity

• Target - middle market businesses 15-25m
• 9,200 current businesses in segment
• 2,300 sweet-spot business needing service
• Current pain e.g. 52,500/incorrect solution
• Avg. business performs 82 assessments/yr
• Avg. 38 incorrectly 2m
• Market research source 1
• Market research source 2

5
Widget solution

• Know-it-all customer need assessment
• Instantly customize product and service
• 50 cost savings over current gizmos
• Cuts incorrect assessments by 75
• Priced at 10,000/assessment
• Projected 680k/year savings/business

6
Revenue model
Year 1 Year 2 Year 3

Assessments 574 2,500
12,500 Revenues (10k/per) 574k 25m
125m COGS 138k 12m
50m Expenses 775k 8m
32m Gross Margin (339k) 5m 43m
7
Channels/Partners

• Distribution through big-3 consulting firms
• Secondary through VAR channels
• Revenue sharing promotional programs
• Projected 15 customer acquisition cost/sale
• see detailed Proforma for assumptions

8
Competition

Widget, Inc.
Yikes
Zowie
Flexibility
Gizmo
Gadget.com
Thingamabob
Yippee
Functionality
9
Unfair advantages

• Two patents filed for widget technology
• Customer LOIs secured
• Superb Systems
• Electro Deluxe Technologies
• Lone Star Design
• Co-funded launch agreements secured

10
Talented team

• Domain and startup experience
• Why this team will win in this market
• Management team needed (TBH)
• Advisors know-how network

11
Funding and Milestones

• Seeking 3m to finalize product, secure signature
  customers and launch

Launch
3 Beta customers
Complete alpha
Complete team
Funding month 3 month 6
month 9
12
Summary

• Widget, Inc. unique, scalable, flexible
• Solid, experienced team
• Excellent competitive advantages
• Ready to beta in 6 months
• Customer LOIs in hand
• Next steps?

13
Notes to Presenter(s)

• Keep presentation to 15 minutes/10-12 slides
  (practice!)
• Let your most articulate team member present!
• Address investor motives (vs. customer pitch)
• Try to limit text to 4 bullets with 4 words max
• Use this outline as a guide (your presentation
  does not have to follow this exact format)
• Make sure that slide graphic template does not
  detract
• Tell the investor what youre going to tell them
  - tell them - then tell them what you told them
  (Xerox Spin model)

Remember your goal is meeting 2!