TWO BUCK SALOON

1
The Problem
The Process
-Recruiting problem local company needed to
hire 5 specialized high employees
ASAP. -Unemployment rate in specialized field
less then .1. -Ran newspaper ad for 60 days 5
applicants, none qualified.
-Qualitative of specialized high income listeners
of station in market Great fit. -Concentrate on
reaching currently employed applicants. -Develop
superior benefits/pay package.
The Plan
-Schedule commercials to reach candidates in
office/at work. -Schedule commercials to reach
driving candidates. -Stress call to action on
superior benefits package.
The Performance
Slogan You owe it to yourself to call
today. 9 candidates interviewed in 30 days. 5
hired.
Selling To Achieve Results