OffRoads

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OffRoads
Make the Switch and Make a Difference

• A persuasive website to
• promote fuel conservation
• www.projectoffroads.com

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Presentation Outline

• Introduction
• Low-Fidelity Prototype
• Results of Usability Testing
• Demonstration of Calculator Blog
• Mobile Device
• Future Improvements

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Purpose

• OffRoads strives to convince users to conserve
  fuel by changing their daily work commute from
  driving their own car to using public
  transportation

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How Will This Be Accomplished?

• Show users annual global personal effects of
  switching to mass transit
• Carbon dioxide emissions reduction
• Foreign oil dependence reduction
• Time savings
• Cost savings
• Health benefits

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Persuasive Roles of Technology

• Tool simplify a behavior
• Example Calculate savings
• 2. Medium show effectsExample Info bites
  proving results
• 3. Social Actor provide support
• Example converse with others who have made
  the switch via blog/forum

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Low-Fidelity Prototype
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Usability Testing

• Idea is great, but more things can be added with
  the website
• We could do more rounds of testing with better
  prototypes
• Getting people interested seems to be main
  concern
• Use of phone aspect

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Demonstration

• Website - www.projectoffroads.com
• Calculator Portion
• Blog Portion
• What else can be added?
• Getting the website known

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Mobile Device

• OffRoads Calculator Designed for WAP enabled
  phones and PDAs
• 200 million cell phone users in the US
• Designed to reach more users
• Short demo using a cell phone simulator

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Mobile Device

• Designed to run on multiple phone types
• Needs to be hosted by a WAP enabled server
• Actual calculating functions need to be
  implemented
• Testing on more phone brands

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Lessons Learned

• Motivating users is a problem
• Attracting users to it may be difficult
• Mobile implementation harder than anticipated
• Getting name out there will be a challenge

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Future

• Continue development of calculator
• Do usability testing with revised design
• Integrate look of blog and calculator better