Amanda Evans - PowerPoint PPT Presentation

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Amanda Evans

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Category pages are most critical ...but which page is most important? ... Planning up front is crucial! Focus on 3 areas strategy, ownership & navigation ... – PowerPoint PPT presentation

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Title: Amanda Evans


1
Big Site, Big Search
  • Amanda Evans
  • WebMama.com, Inc

2
The Challenge Typical Big Site
Navigation Path
Segment ID Pages
Category Pages
Product or Solution Pages
3
The Challenge Typical Big Site
Navigation Path
Category pages are most critical but which page
is most important?
4
Addressing the Challenge
  • Planning up front is crucial!
  • Focus on 3 areas strategy, ownership
    navigation
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