Maslows needs pyramid

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Maslows needs pyramid
a feeling of having and fulfilling a purpose
fulfilment needs
acceptance of self by self
esteem needs
social acceptance
social needs
clothing, weapons, defence of self
safety needs
food, water, sex, sleep, warmth
physiological needs
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Old Orchard Sell through retail outlets petrol
stations, independent food shops, small local
supermarkets, large out-of-town
supermarkets. Re-brand product to highlight key
features organic, traditionally made, health
benefits. Increase range of product types more
types of bottles and cartons to suit lifestyle
needs of individuals and families, e.g. from
individual 25cl sachets to 1 litre glass
bottles. Add a price premium for new
products. Promote in lifestyle magazines and on
TV. Diversify the product range, e.g. different
types of apple or other fruits.
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Crunchy Morning Launch the product range with an
intensive media campaign including newspapers,
magazines and TV. The hook to the campaign will
have to centre round the unusual
flavours. Ensure the product is available in
major food retail outlets, e.g. large
supermarkets, and prominently displayed
there. Price will be determined by the
competition. Packaging will be determined by
large supermarket requirements and
standardisation.
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That Touch Cosmetics Attract new customers, e.g.
middle aged men with a new product range for
them, or some other market segment. Move
upmarket with a new higher priced range of
products.
Sell through new retail outlets including direct
sales via website.
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Ten ideas on how to make customers love
you 1 Have an easy-to-navigate website 2 Get
feedback on product or service 3 Respond
immediately to emails 4 Offer incentives for
purchases 5 Adapt product or service to meet
customer needs 6 Make sure customer knows who to
contact in your organisation 7 Make sure it is
easy to contact right person in
organisation 8 Never oversell your product or
service 9 Make sure staff are fully trained to
deal with problems 10 Other?