petGRO Industries Research and Development Team

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petGRO IndustriesResearch and Development Team

• Presented to you by
• Trish Bernier, Karen Smits, Jeremy Reeds, David
  Mclean, and Kendra Hughes

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Did You Know?

• Research has shown that over 69 million
  households in the US currently own a family pet.
• This means that there are approximately 91
  million cats and 74 million dogs in need of food,
  medical care, and pet supplies.
• Therefore, this means that there is a huge
  potential market for our team to work with.
• based on 2005/2006 APPMA National Pet Owners
  Survey.

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What does this mean?

• there is a strong need for continued market
  research
• Without RD, petGRO could not continue to patent
  creations or use their knowledge to be able to
  produce quality products as they do.

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Our Responsibilities

• Research potential new products and ideas
• Test new products for hazards and safety
  considerations
• Gather experimental evidence to prove the
  products ability to be sold on the market
• Manage current patents that we hold.

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Our Scientific Research

• Looking for new ways of enhancing the product at
  a lower price, by using new ingredients.
• In addition, we are developing a line of
  specialized food for puppies and are in the
  process of getting the patent approved.
• Research is also being conducted regarding animal
  nutrition through our various product lines.

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The Product Lines

• nutriVAL was developed in order to cater to the
  needs of kittens and puppies and has nutrition
  and value as its goals.
• PROTECT was developed for kittens and puppies as
  well and provided additional protection against
  fleas, ticks and heartworm.
• PerFORM was developed for older cats and dogs and
  has nutrition and improved mobility as its goals.
  

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Developing Market Trends

• A focus on nutrition and an interest in low
  calorie or light products.
• Successful in anticipating and developing
  products that reflect the consumers changing
  needs.

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The Importance of RD

• Research and development is essential for the
  support of the other functional areas.
• The organization and other functional areas
  within it are thus reliant on us to be
  continuously innovative.
• Without the continued development of new
  products, petGRO will not be able to compete
  effectively with other competitors and new
  products that may enter the market.

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• It is for this reason, that the work that we are
  doing within RD is so important.
• As employees of petGRO, we must continue to
  strive to produce our best work possible and in
  the process contribute to the overall business
  operations of petGRO.