Verbatix Automated analysis of consumer transcripts Datops Technologies

1
Verbatix Automated analysis of consumer
transcriptsDatops Technologies
2
Automated Analysis of Consumer Transcripts

• VERBATIX
• INPUTS
• Capture of transcripts on audio channels
• Email and newsgroup message processing
• OUTPUTS
• Indexation and archive
•  Content analysis  of consumer transcripts

démo
démo
see
3
Automated Analysis of Consumer TranscriptsInputs
- Capture of transcripts on audio channels
VERBATIX INPUTS --- Capture of transcripts on
audio channels
démo
4
Automated Analysis of Consumer TranscriptsInputs
- Capture of transcripts on audio channels

• The transcript is captured directly on the Call
  Centres audio channels.
• The voice recognition technology uses the most
  reliable possible identification of the essential
  elements of the speech

5
Automated Analysis of Consumer TranscriptsInputs
- Capture of transcripts on audio channels

• Two main qualities to preserve in the customers
  feedback
• Context
• Reliability/spontaneity

One of the principal qualities which must be kept
by content analysis is the richness and
spontaneity of the consumer feedback. The tools
must preserve the original content of the
transcripts as much as possible without reduction
or simplification. The high resulting quality
thus makes it possible to use this analysis as a
complementary tool to your usual customer surveys.
6
Automated Analysis of Consumer TranscriptsInputs
- Capture of transcripts on audio channels

• Two main qualities to preserve in the customers
  feedback
• Context
• Reliability/spontaneity

• Semantic Network
• Linking the current consumer transcripts to the
  existing Semantic database
• (Blue color)

• Semantic Network
• Building associations (associations of idea or
  qualitative relationships) according the consumer
  transcripts, in a spontaneous way
• (yellow color)

7
Automated Analysis of Consumer TranscriptsOutputs
-  Content analysis  of consumer transcripts

• VERBATIX OUTPUTS
• ---
•  Content analysis  of consumer transcripts
• Precise understanding of consumers likes and
  dislikes
• Detection and follow-up of trends and weak
  signals for marketing purposes

8
Automated Analysis of Consumer TranscriptsOutputs
-  Content analysis  of consumer transcripts
The Aim
Statistical and logical processing to
highlight Consensus And Dissensus

•  from Insights to Outsights 
• Analysis of consumer insights and identification
  of positive and negative consensus

• OUTPUTS
• Matrix of Consensus
• Product/Brand Profiles
• ? Mental connections

Tone measurement
Semantic network
See
9
Core Technologies
10
Automated Analysis of Consumer TranscriptsOutputs
-  Content analysis  of consumer transcripts
 from Insights to Outsights 
? Matrix of Consensus
Analysis of consumer insights and identification
of positive and negative consensus
Positive Consensus
Dissensus
Negative Consensus
11
Automated Analysis of Consumer TranscriptsOutputs
-  Content analysis  of consumer transcripts
 from Insights to Outsights 
? Product / Brand Profiles
Qualitative analysis of the image components of
brand or product
12
Technologies for consumer verbatim analysis
Outputs -  Content analysis  of consumer
verbatim
 from Insights to Outsights 
? Product / Brand Profiles
Benchmark of brands or products
13
Automated Analysis of Consumer TranscriptsOutputs
-  Content analysis  of consumer transcripts
 from Insights to Outsights 
? Psychological connections
Psychological connections revealed