Professional Networking: Beyond Sourcing

1

• Professional NetworkingBeyond Sourcing
• with
• Scott Allen
• Managing Director, Link to Your World, LLC
• Coauthor, The Virtual Handshake
• December 11, 2007
• For
  Sponsored by

2
Online Networking Pros

• Blogs, social networking sites and automated
  biography tools have made- Data more current
  and complete- Passive candidates more visible-
  All candidates more readily accessible

3
Online Networking Cons

• Extensive reach and ease of non-communicationha
  ve made- Process less personal- More
  competition- Differentiation more difficult

4
Your Network Your Success

• Networking is a life practice that affects

• Getting a job
• Pay and promotion
• Influence and effectiveness
• Venture capital and financing (75)
• Organizational learning and doing (80)

• Word-of-mouth marketing
• Strategic alliances
• Financial stability
• Democracy
• Happiness
• Health (2x-5x mortality)

5
Networking and Your Business

• As a recruiter, networking impacts

• Getting referrals, not just introductions
• Attracting more clients
• Strategic alliances
• Media exposure and publicity
• Personal career development

6
Make a Plan

• The Missing Piecein most networking
• Aligning Your Activities
• With Your
• Business Objectives

7
The Seven Keys to a Powerful Network

• Character
• Competence
• Number
• Strength
• Information
• Relevance
• Diversity

8
How Big Should My Network Be?

• It takes TIME to build relationships.
• The more people you know,the less well you know
  them.

9
Why Strength Matters

• For any given request, people consider
• Strength of the relationship
• Effort / risk to them
• In order to act on your behalf, your
  relationship must be above theACTION THRESHOLD
• In order to take action proactively, not just
  reactively, the threshold is higher.

10
Create Value Everywhere You Go

• Enlightened Self-Interest
• People want to hire and work with people who
  are willing and able to be of service to others.
• Generosity leads to reciprocity.
• If youre not creating value, youre wasting
  your time and theirs.

11
Creating Value - Ideas

• ASK! (on a regular basis)
• Proactively make introductions
• Share information
• Become a media outlet
• Choose service over socializing

12
Make It Personal

• RememberIts Still About People
• No one wants to feel like a number collect
  people, not database entries.
• Database segmentation mail merge
• Customize social networking invitations and
  introductions.
• Its OK to put personal info online.
• Make time for people.

13
Questions
CONTACT Scott_at_TheVirtualHandshake.com