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Retail Operations

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Decorations. Food handlers guidelines. Chapter 8, Retail Operations. 4. Effective Alcohol Sales ... Develop procedures to stop outside alcohol from entering venue ... – PowerPoint PPT presentation

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Title: Retail Operations


1
Retail Operations
  • Sporting events
  • Beverage
  • Fast food
  • Parking
  • Premium Restaurants
  • Merchandise sales
  • Non-sporting events
  • Rentals
  • Downhill ski facilities services
  • Equestrian services
  • Golf facilities services
  • Marina services
  • Shuttle bus service
  • Theater productions
  • Movie theaters
  • Vending machine services
  • Aquatics facilities services
  • Hotel/motel services

2
Major Concessionaires
  • Aramark
  • Compass
  • Fine Hosts Corporation
  • Global Spectrum
  • Sodexho
  • Sportservice Corporation
  • Volume Services Ameria

3
Food Concession Guidelines
  • Employee appearance
  • Training goals
  • Maintenance goals
  • Operation goals
  • Regulations
  • Inspections
  • Patron comforts
  • Safety certification
  • Sanitation
  • Guest relations
  • Professional signs pricing
  • Decorations
  • Food handlers guidelines

4
Effective Alcohol Sales
  • Develop an alcohol management plan
  • Develop procedures to stop outside alcohol from
    entering venue
  • Establish crowd control procedures for alcohol
    management
  • Install signage to enlighten patrons about
    responsible drinking
  • Establish a strong ejection policy
  • Do not promote or advertise drinking during the
    event

5
Continued Sales Strategy
  • Make sure security personnel are aware of crowd
    demographics
  • All staff should complete alcohol management
    school
  • Establish consumption policies
  • Tailgating only permitted in parking lots under
    strict supervision of security personnel
  • Establish non-alcohol sections within the venue
  • Develop a designated-driver program

6
Strategies for a successfulParking Concession
  • Purchase adequate liability insurance
  • Provide adequate surfacing for the proposed
    traffic
  • Ensure safe entrance and exit areas
  • Provide adequate lighting
  • Plan for immediate snow and ice removal
  • Establish an emergency plan for the space
  • Ensure that adequate supervision and security is
    available
  • Provide for the safety of the pedestrians
  • Plan a graphic system
  • Provide an adequate number of cashiers and
    attendants

7
Parking Controls
  • Sensors or loops buried in each entrance line
  • A single pass lane
  • A cashier or checker watching the sellers and
    authorizing passes
  • Spot checks on sellers
  • Different colored tickets for different events,
    days, or hours
  • Cash registers,
  • TV monitors
  • Clean graphics and signs indicating special
    entrances

8
Questions for Finding a Retail Niche
  • How is my store special and unique?
  • What groups of people would most benefit by what
    I offer?
  • How have I physically set up my store to be
    user-friendly in a concerted effort to serve this
    group of people?
  • Is my advertising targeted to the customers I
    desire to serve?
  • What products do I like?

9
Steps to Becoming a Good Buyer
  • Be specific in defining needs
  • Understand the options
  • Tell the supplier
  • Aim for a win-win situation
  • Impose deadlines and conditions
  • Seek assistance
  • Educate the seller about your special needs
  • Look for after-sale service
  • Yell for help when necessary

10
Four Ms in Retail
  • Merchandising
  • Markups
  • Marketing
  • Methodology

11
Keys to Effective Store Layout
  • Maximizing the space
  • Controlling directing traffic flow
  • Maximizing exposure

12
Common Mistakes Made by Retailers
  • No business plan
  • No marketing plan
  • No sales plan
  • No advisory plan
  • No cash reserve or real cash flow
  • Ignoring the numbers
  • Not being automated
  • Not knowing your customer
  • Ignoring employees
  • Being a lone ranger

13
Minimizing the Damage
  • Lock it up
  • Play traffic cop
  • Watch who cleans after the employee store closes
  • Encourage employees
  • Keep an eye on the future

14
Successful Retail Stores Accomplish the following
  • Found in prominent locations
  • Offer personalized service
  • Offer competitive pricing
  • Print catalogues for employees
  • Merchandise their goods/products
  • Consider themselves retail outlets
  • Sell innovative goods/products
  • Concentrate on apparel and accessories
  • Stock regularly needed supplies
  • Sell licensed merchandise
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