HYPERION CTO UPDATE

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HYPERIONCTOUPDATE
John L. KopckeCTOHyperion Solutions
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Agenda

• Business Performance Management Vision
• Hyperion Market Position
• Product Vision
• Whats New!

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Business Performance Management Vision
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Business Performance Management
Hyperion delivers BPM solutions that enable
ourglobal customers to

• Translate Strategies into Plans
• Monitor Execution
• Gain Insights to Manageand Improve Performance

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HYPERION BUSINESS PERFORMANCE MANAGEMENT

• Creating a Management
• Environment
• With Solutions For
• Performance Scorecarding
• Modeling and Optimization
• Budgeting, Planning Forecasting
• KPI Monitoring Dashboards
• Query, Reporting Analysis
• Financial Consolidation and Reporting
• Tailored Applications

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BI is Core to BPM by Providing the Insight to
Drive Business Performance Management

• Sales Objectives
• EPS Targets
• Employee Performance

• Capacity
• Profitability
• Cost of Capital
• MA Scenarios

• Consolidations
• Management
• Financials
• Legal

• Budgets
• Product Demand
• Operational Costs
• Sales Forecasts
• Trade Promotions

• Variance
• Deviations
• Scenarios
• Effectiveness

• Execution of Plans
• Key Performance Indicators
• Benchmarking and Metrics

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Phase One Best of Breed Tools

• Rolling Forecasts
• Strategic Planning
• Expense Budgeting
• Workforce Planning
• Acquisition Modeling
• Capital Planning

• Sarbanes Oxley
• Statutory Reporting
• Currency Triangulation
• Corporate Consolidation
• GAAP Reporting
• Management Reporting

• Multidimensional Analysis
• Business Modeling
• Predictive Analytics
• Scenario Management
• Profitability Analytics

• Relational Reporting
• Dashboards
• Extranets Operational
  Reporting
• Data Warehousing
• Enterprise Reporting

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Phase Two Broader Deployments

• Enterprise Planning
• Rolling Forecasts
• Strategic Planning
• Expense Budgeting
• Workforce Planning
• Acquisition Modeling
• Capital Planning

• Financial Reporting Consolidation
• Sarbanes Oxley
• Statutory Reporting
• Currency Triangulation
• Corporate Consolidation
• GAAP Reporting
• Management Reporting

• Enterprise Analytics
• Multidimensional Analysis
• Business Modeling
• Predictive Analytics
• Scenario Management
• Profitability Analytics

• Query Reporting
• Relational Reporting
• Dashboards
• Extranets Operational
  Reporting
• Data Warehousing
• Enterprise Reporting

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Trends Driving Adoption of EnterpriseBusiness
Performance Management

• Strategic Alignment
• IT Efficiency / Cost to Serve
• Dynamic Forecasting and Planning
• Regulatory Pressures

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Phase Three Enterprise Suites
Enterprise BPM
BI
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Hyperion Market Position
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IDC 2003 VENDOR SHARESFINANCIAL/BPM MARKET
Hyperion 3x nearest competitor
2003 Financial / BPM Market Shares
2003 Worldwide Financial/BPM Revenues
Source IDC, 2004 IDC counts software license
and maintenance in their revenue estimates IDC
derives their numbers independently, without
validation from Hyperion
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Corporate Performance Management Suites Gartner
Magic Quadrant
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IDC 2003 VENDOR SHARESBUSINESS INTELLIGENCE
MARKET
A large and growing market
2003 BI Revenues
2003 BI Market Shares
Source IDC, 2004 IDC counts software license
and maintenance in their revenue estimates IDC
derives their numbers independently, without
validation from Hyperion
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Business Intelligence Platform Gartner Magic
Quadrant
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EBIS Gartner Magic Quadrant
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Product Vision
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HYPERION BUSINESS PERFORMANCE MANAGEMENT
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HYPERIONS BUSINESS PERFORMANCE MANAGEMENT
OFFERINGS
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Built on an Enterprise Architecture
Client
Browser/Windows/Excel
Reporting and Analysis
Design, Use and Administer
TCP/IP HTTP SOAP
Server
Windows/UNIX
Reporting and Analysis
BPM Applications
Common Services
Security
Interoperability
DataAccess
DataIntegration
Deployment
TCP/IP Database Protocols
Database
Windows/UNIX
Relational
Essbase
EAI / ETL/Direct
External Sources
BPM
ERP
SCM
CRM
DW
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Whats New
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HyperionQuery, Reporting and Analysis
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Reporting Analysis Today
ManagementReporting
ProductionReporting
Query Analysis
Dashboards
Hyperion Reports
BPM Apps
Hyperion Analyzer
OLAP
Hyperion Intelligence
SQR
Relational
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IntroducingOne Solution
ManagementReporting
ProductionReporting
Query Analysis
Dashboards
BPM Apps
Project Avalanche
OLAP
Relational
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HyperionEssbase 7X
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Two Worlds Merge As One
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Two Worlds Merge As One
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The Only Analytic Engine For The Entire Enterprise

• Massive Data volumes

New

• What-if?

• Business rules

• Real time

Hyperion Essbase 7X

• Forecasting

• Mining

New

• Planning

• Navigation

• Currency

• SparseDimensions

New
Financial
Non-Financial
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ALMOST ONE HUNDRED TIMES FASTER

• Aggregate Storage was 87X faster on calculating
  cube
• Enabled IT to meet service commitment to end
  users

OLD
NEW
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MASSIVE DATA SCALABILITY

• Bank One results
• Sub-second query performance (0.2 seconds)
• 12 dimensions, 14 million members, approximately
  1 TB of raw data

¾ billionrows of data
Account Level Profitability 14,000,000 customer
accounts
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HyperionHub
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Approaches to Business Performance Management
Interoperability

• 1st Generation Data/Metadata Exchange
• Leveraged by solutions since the late 80s
• Facilitated by common file formats (XML), open
  APIs and ETL
• 2nd Generation Data/Metadata Hub
• First released by Hyperion February 2004
• Core service of the Hyperion Business
  Intelligence Platform

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Data/Metadata Exchange
Looks Simple, but as BPM is deployed Enterprise
wide
One Version of the Truth becomes impossible!
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Data/Metadata Hub
Data/Metadata Hub
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Hyperion Hub - Capabilities

• Metadata Sharing
• Data Sharing
• Versioning

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HyperionSmart View for Office
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Smart View For Office All Sources

• All sources
• Common capabilities
• Single POV

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Smart View For Office Across Office Suite
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HyperionandSAP
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SAPS VIEW OF THEIR ECOSYSTEM
SAP Presentation at Gartner Event, February 2004
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THE NO.1 CROSS PLATFORM ANALYTIC SERVER NOW PLUGS
INTO SAP

• Hyperion IntegrationConnector for SAP
• Plugs Essbase into SAP BWout of the box
• Instantaneous queryperformance
• Best industry scalability
• Advanced analyticsadd ROI

Using Hyperion to analyze our SAP data has given
us greater insight into Sales and Marketing
performance and an 81 ROI in the first 120
days. Rich Foster, VP Marketing Watson
Pharmaceuticals
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SAP BW Foundation Architecture
Direct data and metadata extraction Essbase via
ODBO Intelligence via ODBO SQR via BAPI
Future, coming soon!
Bi-directional access Hyperion Application Link
via SAP BAPI, flat file and XML
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Questions
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