Consolidated slides from Ethernet packs

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WHY ETHERNET?WHY BT WHOLESALE?
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Why Ethernet?All service providers are facing
new demand dynamics from business users

• Key New Demands Include
• Data centre consolidation
• Storage and disaster recovery
• Triple-play services
• Business continuity
• Real-time applications

• New Applications Need to be
• Bandwidth-intensive
• High-performance
• Scalable
• Reliable
• Secure Services

• Result
• Growing Demand for Bandwidth
• Legacy Networks Lacking
• Scalability
• Cost Effectiveness
• Flexibility

• Ethernet services are evolving to meet these new
  key demands
• Ethernet services can provide improved service
  quality with higher bandwidth and more flexible
  bandwidth scalability
• Accelerating the roll out and enhancements to BT
  Wholesale Ethernet enables the service provider
  to offer a variety of cost effective
  delivery options based on the end customers
  requirements
• Ethernet services will deliver a long term
  revenue opportunity as it will develop further to
  deliver new applications to the end customer
• Moving forward by leveraging Ethernet services
  and legacy WAN services, together with IP-based
  technologies, we can grow market share.

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Market trends and developments

• The Ethernet services market is booming in
  Western Europe. Estimated to reach 4.3bn by
  2011.
• Corporate demand is gaining momentum across the
  main countries. Finance, media, education, and
  health sectors are at the forefront. IT
  centralisation and consolidation processes are
  accelerating deployment of Ethernet.
• Demand for point-to-multipoint and any to any
  connectivity is rising. Driven by corporate
  consolidation through centralised network and
  infrastructure deployment. Seen by many
  communication providers as an opportunity for
  market expansion and growth.
• Market contract terms are lengthening, from a
  typical 18 months at present to 3-5 years on
  average.

Yankee Group Survey 2008
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Why BTW Ethernet now
In these uncertain economic times, all
organisations want to retain customers by
offering fast, effective and reliable services.
This means that service providers will be the key
enablers in helping their customers achieve these
objectives. Focussed on the speed to market for
their services whilst at the same time lowering
costs especially in network infrastructure. Ethern
et is a proven technology grown from the LAN
environment to providing a key platform
infrastructure connecting LANs, WANs and data
centres in a scaleable and more cost effective
way. BT Wholesale Ethernet with the largest UK
network reach, greatest bandwidth choices and now
offering, sub 10MB copper access for the smaller
sites fully supports this topology.
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The Business market is being addressed
The data market is growing rapidly in all sizes
of organisation both public and private. From
running and transmitting multiple applications to
the need for effective information back-up and
business continuity. Companies expect most legacy
data networks to decline whilst Ethernet as an
access technology shows that SMEs spend will
grow from 232m in 2008 through to 546m in 2013
growth of over 130. With the pay as you grow
nature of the service, BT Wholesale Ethernet will
allow communication providers to also address the
VOIP and network applications.
Data from Analysys Mason 2009
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What are the customers benefits?
Organisations are also interested in receiving
the most cost effective services and want their
network providers to demonstrate how voice, video
and data services can be delivered in a more
converged way. Therefore the market opportunity
as a service provider is significant. The SME
market in particular is looking for a network
provider that can provide more innovative
services, enhancing their own portfolio and
establishing themselves as a key partner to their
end user customers. BT Wholesale Ethernet fits
the bill offering a low cost entry point, a
scaleable service offering with guaranteed
bandwidth and network penetration.
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Let BT Wholesale help you address the markets

• Education
• Financial constraints of educational institutions
  are a primary driver of networking decisions
• Ethernet suits the industry well because of its
  high capacity and low price
• The education vertical will most likely run
  multiple applications over the network
• Primary research indicates that distance
  learning will be a major driver, also LAN-to-LAN
  networking, large file transfers and internet
  access over Ethernet WAN services will also
  dominate
• 80 educational institutions use or plan to use
  VoIP on their
• Ethernet network.

• Financial
• Subject to demanding regulatory standards for
  disaster recovery and archiving data
• The machinery of financial services firms
  comprises electronic transactions and records.
  Protecting these assets is critical
• Financial services organisations have the most
  to lose from underperforming networks
• Price, reliability and flexibility to meet
  requirements are the most important decision
  criteria in the selection of an Ethernet SP
• The leading Ethernet applications used by the
  financial services is
• disaster recovery.

• Manufacturing
• Connecting suppliers, business partners and
  functional teams ensures stakeholders access to
  identical information and processes
• LAN-to-LAN networking and large file sharing are
  applications enabling the necessary cooperation
  to manage complex relationships
• Strict SLAs and reliability are important to this
  sector because so many interrelated parties rely
  on access to company information
• Network reliability, coverage and price are the
  leading reason for
• selecting a service provider.

• Healthcare
• Ethernet enables a level of collaboration not
  previously possible with legacy technologies
• Companies in this vertical are most likely to run
  mission-critical applications over Ethernet
• Transferring image files such as MRIs and X-rays
  is the most common application
• Healthcare organizations value managed services
  capabilities much more than other verticals. -
  The third most important factor when considering
  a service provider is its managed service
  competency
• Healthcare organizations are among the most
  aggressive adopters of
• Ethernet WAN.

Yankee Group Survey 2008
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How BTW Ethernet can help you develop new services
A big differentiator at supplier level is network
reach. The more nodes throughout the UK, the
closer the distance to a customer. The benefit of
a denser network, lowers access and circuit
costs. BT has over 600 nodes now. This means
that the BT Wholesale Ethernet network is within
5 kms of 90 of the UK business population. By
using the BTW Ethernet service, it allows
communication providers to concentrate on the
applications and new propositions to sell to
their customers, and thus increase ARPU in
effect an applications-enabled ethernet. The
new Etherway Copper product enriches the product
offering enabling communication providers to
open up new opportunities for business access as
well as replacing more costly and less flexible
services such as Private Circuit and ISDN30. If
you want to discuss in more detail please
contact your BTW Account Manager or call us on
0800 671 045