MAJOR DONORS

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MAJOR DONORS

• John Baguley
• International Fundraising Consultancy
• WWW.IFC.TC

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WHO ARE THEY?

• Are they rich?
• Are they philanthropic?
• Do they understand you?
• Are they ready to give?

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THE CULTIVATION INCUBATOR?

• RESEARCH
• RELATIONSHIPS / NETWORKING
• CASE FOR SUPPORT
• CULTIVATION EVENTS
• ASKING
• STEWARDSHIP

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THE FUNDRAISING CYCLE
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RESEARCH
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RELATIONSHIPS

• Passion
• Inspiration
• Emotion Logic

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NETWORKING
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CASE FOR SUPPORT

• Facts Figures
• Emotion Logic
• Cost Benefit
• Key Supporters

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CULTIVATION EVENTS
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ASKING

• It is better to ask for too much and fall short
  than to ask for too little and succeed.

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PLEDGES
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THE RIGHT TIME
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STEWARDSHIP

• Fulfil your promises
• Cultivate again
• Ask again

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WHY DO THEY GIVE?

• They give because they feel passionately about
  your work and want it too succeed.
• They feel like that because you have inspired
  them.

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QUESTIONS?

• JOHN BAGULEY
• International Fundraising Consultancy
• WWW.IFC.TC