CrossCultural Psychology: Methodology

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Cross-Cultural Psychology Methodology

• Sharon Glazer, Ph.D.
• Feb 4 6, 2008

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Sample

• How many cultures?
• Why are two culture comparisons not enough?
• Equivalence of samples?
• Within country or between country?
• Culture-level of Individual-level?

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Translations

• Meaning of Constructs
• Functional Equivalence (same purpose)
• Conceptual Equivalence (the meaning given to a
  situation/concept)
• Translation Equivalence (translation captures
  intended meaning)
• Metric Equivalence (rating scale carries same
  meaning and variance)
• Read
  Digging Deeper

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Multi-Methods

• Content analysis
• Comparable methods
• Diversify methods
• Focus groups
• Equivalent scales

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Potential Bias

• Response Bias
• Motivation (why are they participating)?
• Reaction to Experimenter
• Response style
• Test administration (under what conditions was
  test administered)?
• Researcher Bias

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Ethics

• Who is responding? (women, men, both)
• Difference between visible attributes and
  invisible attributes (e.g., stereotypes)
• IRB
• Freedom/Choice