So, whatll it be Responsibility or Regulation

1
So, whatll it be?Responsibility or
Regulation?

• Eleanor Craig
• Chair, Distilled Spirits Industry
• Council of Australia
• 2006 AHA Hotel Industry Conference
• 20 June 2006, Adelaide

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Who is DSICA?

• Peak body since 1982
• Members
• Bacardi Lion Pty Ltd
• Brown-Forman Beverages Australia Pty Ltd
• Bundaberg Distilling Company
• Diageo Australia Limited
• Beam Global Spirits Wine Inc.
• Maxxium Australia Pty Ltd
• Moet Hennessy Australia Pty Limited
• Suntory (Australia) Pty Ltd
• William Grant Sons International Ltd.
• Goals
• Informed environment, balanced discussions
• Objective evidence-based policies
• Commitments
• Responsible marketing promotion
• Reducing harm

3
TVC Whatll it be
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Per Capita Consumption

• Per capita consumption stable
• Significantly down since mid 1980s
• No change since RTD tax equivalence introduced in
  2000

5
Market Trends

• Consumption flat, so battle for share
• Growth in one category at expense of another
• RTD growth from beer and spirits
• RTD growth rate slowed, though still healthy

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Underage consumption
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(No Transcript)
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Alcohol concerns rising in mind mood of
Australia

• Booze Culture getting out of hand
• Cultural baggage weighing us down
• Drink-spiking thought to be increasing
• Guys still bingeing, girls matching
• Moments of startling self-examination among
  older and moderate drinkers
• Is grog the real drug problem?
• Ipsos McKay Mind Mood study , June 2006

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Changed Operating Environment
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Seize the agenda
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5 Broad Areas for Action
Responsible drinking initiatives
United mobilised industry
Strict compliance with marketing codes
Responsible service of alcohol
Credibility in alcohol policy formulation
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TVC Like what you see
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Lets like whatwe see

• Eleanor Craig
• Chair, Distilled Spirits Industry
• Council of Australia
• 2006 AHA Hotel Industry Conference
• 20 June 2006, Adelaide