Monster2

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GROUP 4 KUMAR NETI AMRESH MOHANLAL MIKE
WATSON CLETE DAVIS
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• PROPOSING THE BUSINESS MODEL
• INDUSTRY ENVIRONMENT
• COMPETITIVE STRATEGY
• VALUE PROPOSITION
• PRODUCT OFFERING
• RESOURCE SYSTEM
• REVENUE MODEL

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• PROBLEM AND DISCUSSION
• ALTERNATIVE ANALYSIS
• RECOMMENDATIONS AND JUSTIFICATION

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ONLINE RECRUITMENT ADVERTISEMENT INDUSTRY
BARRIERS TO ENTRY
Capital costs Switching costs Brand ID (TMP)
MIXED
GOING HIGH
POWER OF THE BUYERS
POWER OF THE SUPPLIERS
Employers seeking qualified Employees

• Job seekers looking
• for employers

MONSTER.COM COMPETITIVE RIVALRY
HIGH
HIGH
HIGH
SUBSTITUTES
Newspapers Radio TV Journals
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Competitive Strategy
Differentiation
Cost
Niche

• Requires constant
• innovation and
• leadership on the
• benefits that matter
• most to the
• customer

• Focus on gaining
• competitive
• advantage on costs
• while maintaining
• parity level on
• differentiation

• Focus the business
• on a particular
• segment of the
• market and then
• pursue either
• differentiation or
• cost strategy

Business Model
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M O N S T E R . C O M
Target Segments
Key Benefits Offered
Unique Capabilities
Value Proposition

• TMP Branding

• Low cost

• Employers who
• aim to obtain,
• train, and
• retain

• The efficiency and
• experience of
• Monster.com
• reduces the time
• and cost in
• matching a wide
• range of global
• employers and
• employees.

• Speed

• Experience

• Job seekers
• who aimed to
• earn, learn,
• and yearn

• Efficiency

• Wide Range

• Ease of Use

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• Need recognition
• Search for Right job
• Search for Right Candidate

Ideas

• Education
• Monster Learning
• Advice tips on interviews
• Overall Career Guidance

• Empower Job Seekers
• Auction Skills Online

MONSTER.COM Decision Process

• Need Recognition

Recommendations
Product Offering

• Education

• Search for Ideas and Offerings

• Monster Talent Market
• Site
• Site Seminars
• Job posting Services

Perks

• Support and Perks

• Evaluation of Alternatives

• None

• Low Cost
• Brand ID
• Quality Service
• Personalization

• Purchase Decision

• Automatic Job Search Agents
• Global Presence Coverage
• Monster Momentum (Screening,
• Tracking Reporting Services)
• Monster Moving

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Core Benefits

Activities assets
Location
Discipline
Automatic Job search agents
Capabilities
Monster Search
Email Notifications
Special Interests
Career Level
My Monster Feature
Stores up to 5 Resumes and Cover letters
Web Based Hiring Management
Ease Of Use
Low Cost
Monster Learning
Employers access Screening, Tracking Reporting
Services
Monster Momentum
Public
Resume City
Monster Moving
Confidential
Efficiency
Speed
Private
Global Presence
Monster Talent Market Site
TMP
Strong Brand Name
Resume Advice
Auction of skills and talents
Job-Posting Services
Overall Career Guidance
Web Dragon
Tips on Interviews
Site Seminars
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Revenue Models
Transaction

• Revenues are accrued from charging a fee or
  taking a portion of the transaction sum for
  facilitating an employer-employee transaction

Subscription

• Monster.com gains revenues by offering
  subscription services for employers

Advertising

• Advertising revenues are generated through
  banner ads

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PROBLEM

• Maintain or Build Industry Dominance
• Current downturn in the economy
• High unemployment
• World security environment
• Exodus of baby boomers
• Highly competitive industry environment

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ASSUMPTIONS

• Very high increasing competition
• Labor pool will continue to decrease
• Newspaper and other media will continue to lose
  market share
• Corporations using corporate boards as a
  cost-cutting measure

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Diversification into the Skilled Labor Segment of
the US Market

• Pros
• Creates additional market share
• Create loyalty

• Cons
• Capitalization costs
• Competition from large corporations

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Build on Global Expansion

• Pros
• Positions Monster for market leadership
• Tap the skilled labor pool
• Global diversification

• Cons
• Competition from CareerBuilder and Corporate
  Boards
• Capitalization vs. Gains

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Pursue a Low CostCompetitive Strategy

• Pros
• Increases market share vs. domestic competitors
• Takes advantage of market migration

• Cons
• Impact of corporate boards
• Skilled labor shortage

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RECOMMENDATION

• ADOPT A LOW COST COMPETITIVE STRATEGY
• PURSUE SKILLED LABOR GLOBALLY, PRIMARILY IN EUROPE