Knowledge Services

1
Knowledge Services

• Can India emerge as a knowledge services hub?

Venkatesh Roddam Chief Executive Officer August
06, 2007
2
A Knowledge Economy Primer

• Knowledge enhanced products or services command
  price premiums
• Pricing and value driven by context of knowledge
• Knowledge locked into systems or processes has
  higher inherent value than tacit human knowledge
• Human capital A global redistribution of
  competencies
• Economics of abundance - Knowledge actually grows
  through application.
• Virtualization vs Localization - Virtual
  marketplaces Virtual Organizations
• Learning is increasingly central for both people
  and organizations
• Knowledge services moves where demand is highest
  and the barriers are lowest

3
The Knowledge Services Universe

• Engineering and Design Services
• Business, Technology, Econometric Marketing
  Research Analytics
• Equity Financial Research Analytics Decision
  Support Services
• Pharma Biotech Clinical Research Services
• Legal Publishing services
• Animation Visualization
• Tele-radiology and Tele-medicine
• Consulting

4
The Offshore Knowledge Services Market

• Door Opener and Value Enhancer for Large
  Integrators
• Niche industry/horizontal specific core services
  for Pure Play Operators
• Mission critical core services for Captives

5
KSO Growth - Opportunities Challenges

• Global Workforce Dynamics

Increasing Need in F-2000
Cost Arbitrage
A competitive global economy thrives on knowledge
on tap
Ageing Workforce in the west needs replacement in
the next two decades
40-50 savings in resource cost
Employability for KSO is low in the large pool of
resources available Middle Management talent
crunch
Capability to Scale integrated front and middle
office related KSO in customer geographies IP
laws in India
Scarcity of resources in in niche domains like
aerospace engineering, and clinical research
Resource Leadership Scarcity
Domain Specific Expertise
Global Servicing IP Concerns
6
The Knowledge Resource Pool Myth

• On an average employability is 15 of the
  available pool in new graduates for Knowledge
  Services
• The broad based Education System needs to focus
  more on employability
• Industry academia partnership a crying need

Source RocSearch Knowledge Services Market
Beyond the hype, will India deliver
7
Partnering for the KSO Ecosystem

• KSO - Indias long term competitive advantage in
  the global marketplace
• Industry Academia Government Collaboration
• Higher education for higher value
• Build talent base in niche Knowledge Service
  areas
• Industry networking and lobbying agendas
• Better IP regulations in India
• Stringent Practice Code of Ethics driven by
  Nasscom
• Collaborate to compete Halt the attrition
  juggernaut, focus on building resources
• Mentor and Angel funds nurture niche pure-plays
• Nasscom as brand ambassador of Knowledge Services

8
Knowledge Services

• Can India emerge as a knowledge services hub?

Venkatesh Roddam Chief Executive Officer August
06, 2007
Thank You

• References
• RocSearch Knowledge Services Market Beyond
  the hype, will India deliver 2006
• Knowledge Process Offshoring (KPO) - A Balanced
  View of an Emerging Market, TPI, July 2007
• Can India emerge as a Knowledge Services Hub ?,
  TPI, August 2007