Aanwezigheid van Bekaert in China' - PowerPoint PPT Presentation

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Aanwezigheid van Bekaert in China'

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7. Fasten Bekaert Optical Cable Co., Ltd. Joint venture (30/70) for the production ... Jiangyin Fasten-Bekaert Optical. Cable Steel Products Co. B Industries ... – PowerPoint PPT presentation

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Title: Aanwezigheid van Bekaert in China'


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Bekaert in China
The Key-building blocks of our success,
yesterday and tomorrow.
Patrick De KeyzerGruzenberg8th May 2002
3
Bekaerts presence in China
In the 80s (Export activity)
4
Bekaerts investments in China.
From the 90s. (Direct investments)
5
Bekaerts investments in China.
  • 1. China Bekaert Steelcord Co., Ltd.
  • Joint venture for the production of Steelcord.
  • Location in Jiangyin, Jiangsu province(160 km
    away from Shanghai).
  • Greenfield project.
  • History
  • December 1992 Signing of the contract.
  • March 1993 Ground breaking.
  • March 1994 Restructuring from 50/50 to 90/10.
  • February 1995 Start of the production.
  • Early 1996 Start expansion phase II.
  • End 1997 Start expansion phase III.
  • 1999 - 2002 Phase IV.

6
Bekaerts investments in China.
  • 2. Bekaert Asia Shanghai Office
  • Representative office of Bekaert in China.
  • Location in Shanghai.
  • Set-up in 1994.
  • 3. Bekaert Mechanical Engineering Co., Ltd.
  • 100 Bekaert investment for the production of
    machine parts in support of our growth in Asia.
  • Location in Jiangyin.
  • Start-up at the end of 1996.

7
Bekaerts investments in China.
  • 4. Shanghai Bekaert Ergang Co., Ltd.
  • Joint venture (70/30) for the production of
    Dramix.
  • Greenfield project.
  • Location in Shanghai export zone.
  • Start-up mid 1998.
  • 5. Bekaert Shenyang Steelcord Co., Ltd.
  • Joint venture (80/20) for the production of
    steelcord.
  • Location in Shenyang (North of China).
  • Brownfield project via an asset deal.
  • Start-up mid 1998.
  • Nov 01 Restructuring from 80/20 to 98/2 share
    holding.

8
Bekaerts investments in China.
  • 6. Jiangyin Bekaert Wire Products Co., Ltd
  • Joint venture (90/10) for the production of fine
    high carbon wires.
  • Greenfield project.
  • Location in Jiangyin.
  • Start-up mid 2001.
  • 7. Fasten Bekaert Optical Cable Co., Ltd.
  • Joint venture (30/70) for the production of
    cable armouring wire.
  • Location in Jiangyin.
  • Greenfield project.
  • Start-up mid 2001.

9
Summary Bekaert in China
Wire
Steel Cord
B Korea Ltd.
BAM
Bekaert Asia Tokyo Office
B Shenyang
Hikari Corporation
Jiangyin Fasten-Bekaert Optical Cable Steel
Products Co
Bekinit Corporation
B- Jiangyin Wire Products Co
B Shanghai
B Industries Pvt.LtdB Fibre Techn New Delhi
China B Steel Cord Jiangyin
B Industries Pvt.LtdTaluka
  • B Singapore
  • Precision Surface Technology Pte. Ltd.

PT. Bekaert Indonesia Karawang
10
Summary Bekaert in China
  • 7 legal entities covering a wide range of
    products.
  • Investment amounts to gt 150 Mio USD Large
    Belgian presence.
  • of people gt 600.
  • Focus on the local market and its growth.
  • Keeps expanding in synchronisationwith the
    market development.

11
Key building blocks of our success
Market
X
Technology
X
People
X
Business environment
Success in the past and in the future
12
Market (Steel Cord)
  • Strong growth market with yearly double digit
    growth
  • Growth of number of tires.
  • Increase of radialization.
  • Capacity build up in line with market demand
    reliable supplier (with back-up from other
    worldwide Bekaert capacities).
  • Focus on the local market (i.s.o. export).
  • Providing technological advanced solutions.
  • High level of technical service.
  • Play it straight from the beginning sales
    based on technical/quality/cost merits rather
    than

13
Technology
  • Chinese customers and partners want the latest
    technology!
  • Capability to provide technological answers to
    their (many) questions.
  • Very smooth technology transfer from Belgian to
    Chinese operations
  • Extensive training of Chinese technicians and
    management in Belgium.
  • Adequate start-up assistance by Belgian
    specialists.
  • Availability of Bekaert Mechanical Engineering
    Co. on site to support the installation of
    Bekaert equipment.

14
People
  • Operations are run by local Management that
    have had previous international exposure
    allowing to bridge East and West.
  • Intensive training.
  • Technology.
  • Exposure to Bekaert management concepts.
  • People management is tailored to fit the local
    environment and expectations, e.g. remuneration
    systems, etc...
  • Focus on continuous development of skills and
    competencies.
  • Satisfies their eagerness to learn.
  • Building loyalty with the company.

15
(Local) Business Environment
  • Partnership with the government and local
    authorities to
  • Understand regulatory environment.
  • Involvement at an early stage to gain support
    and favorable interpretations of rules and
    regulations.
  • Matching objectives of your business with
    those of the authorities.
  • Maintaining good relations is an integral part
    of running the business.
  • Our JV partners have proven to be extremely
    helpfulin creating this business environment.

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