Title: Aanwezigheid van Bekaert in China'
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2Bekaert in China
The Key-building blocks of our success,
yesterday and tomorrow.
Patrick De KeyzerGruzenberg8th May 2002
3Bekaerts presence in China
In the 80s (Export activity)
4Bekaerts investments in China.
From the 90s. (Direct investments)
5Bekaerts investments in China.
- 1. China Bekaert Steelcord Co., Ltd.
- Joint venture for the production of Steelcord.
- Location in Jiangyin, Jiangsu province(160 km
away from Shanghai). - Greenfield project.
- History
- December 1992 Signing of the contract.
- March 1993 Ground breaking.
- March 1994 Restructuring from 50/50 to 90/10.
- February 1995 Start of the production.
- Early 1996 Start expansion phase II.
- End 1997 Start expansion phase III.
- 1999 - 2002 Phase IV.
6Bekaerts investments in China.
- 2. Bekaert Asia Shanghai Office
- Representative office of Bekaert in China.
- Location in Shanghai.
- Set-up in 1994.
- 3. Bekaert Mechanical Engineering Co., Ltd.
- 100 Bekaert investment for the production of
machine parts in support of our growth in Asia. - Location in Jiangyin.
- Start-up at the end of 1996.
7Bekaerts investments in China.
- 4. Shanghai Bekaert Ergang Co., Ltd.
- Joint venture (70/30) for the production of
Dramix. - Greenfield project.
- Location in Shanghai export zone.
- Start-up mid 1998.
- 5. Bekaert Shenyang Steelcord Co., Ltd.
- Joint venture (80/20) for the production of
steelcord. - Location in Shenyang (North of China).
- Brownfield project via an asset deal.
- Start-up mid 1998.
- Nov 01 Restructuring from 80/20 to 98/2 share
holding.
8Bekaerts investments in China.
- 6. Jiangyin Bekaert Wire Products Co., Ltd
- Joint venture (90/10) for the production of fine
high carbon wires. - Greenfield project.
- Location in Jiangyin.
- Start-up mid 2001.
- 7. Fasten Bekaert Optical Cable Co., Ltd.
- Joint venture (30/70) for the production of
cable armouring wire. - Location in Jiangyin.
- Greenfield project.
- Start-up mid 2001.
9Summary Bekaert in China
Wire
Steel Cord
B Korea Ltd.
BAM
Bekaert Asia Tokyo Office
B Shenyang
Hikari Corporation
Jiangyin Fasten-Bekaert Optical Cable Steel
Products Co
Bekinit Corporation
B- Jiangyin Wire Products Co
B Shanghai
B Industries Pvt.LtdB Fibre Techn New Delhi
China B Steel Cord Jiangyin
B Industries Pvt.LtdTaluka
- B Singapore
- Precision Surface Technology Pte. Ltd.
PT. Bekaert Indonesia Karawang
10Summary Bekaert in China
- 7 legal entities covering a wide range of
products. - Investment amounts to gt 150 Mio USD Large
Belgian presence. - of people gt 600.
- Focus on the local market and its growth.
- Keeps expanding in synchronisationwith the
market development.
11Key building blocks of our success
Market
X
Technology
X
People
X
Business environment
Success in the past and in the future
12Market (Steel Cord)
- Strong growth market with yearly double digit
growth - Growth of number of tires.
- Increase of radialization.
- Capacity build up in line with market demand
reliable supplier (with back-up from other
worldwide Bekaert capacities). - Focus on the local market (i.s.o. export).
- Providing technological advanced solutions.
- High level of technical service.
- Play it straight from the beginning sales
based on technical/quality/cost merits rather
than
13Technology
- Chinese customers and partners want the latest
technology! - Capability to provide technological answers to
their (many) questions. - Very smooth technology transfer from Belgian to
Chinese operations - Extensive training of Chinese technicians and
management in Belgium. - Adequate start-up assistance by Belgian
specialists. - Availability of Bekaert Mechanical Engineering
Co. on site to support the installation of
Bekaert equipment.
14People
- Operations are run by local Management that
have had previous international exposure
allowing to bridge East and West. - Intensive training.
- Technology.
- Exposure to Bekaert management concepts.
- People management is tailored to fit the local
environment and expectations, e.g. remuneration
systems, etc... - Focus on continuous development of skills and
competencies. - Satisfies their eagerness to learn.
- Building loyalty with the company.
15(Local) Business Environment
- Partnership with the government and local
authorities to - Understand regulatory environment.
- Involvement at an early stage to gain support
and favorable interpretations of rules and
regulations. - Matching objectives of your business with
those of the authorities. - Maintaining good relations is an integral part
of running the business. - Our JV partners have proven to be extremely
helpfulin creating this business environment.
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