E-commerce environment

1
E-commerce environment

• Lecture 3
• E-commerce environment

2
E-commerce environment

• Objectives
• By the end of the lecture students should
• Appreciate the importance of Managing
• e-business applications infrastructure
• Appreciate the elements of e-environment
• Understand the legal, moral and ethical issues
• Appreciate the constraints of macro-economic
  factors

3
E-commerce environment

• E-business infrastructure
• What is the Internet/Intranet/Extranet?
• How does it work, standards

4
E-commerce environment

• E-business infrastructure
• Managing e-business infrastructure
• Zwass (1998) has three main levels
• 1. Infrastructure
• 2. Services
• 3. Products and services

5
E-commerce environment

• E-business infrastructure
• Kampas (2000) has five main levels
• 1. Storage/physical
• 2. Processing
• 3. Infrastructure
• 4. Application/content
• 5. Intelligence

6
E-commerce environment

• E-environment
• Social factors
• Legal factors
• Economic and competitive
• Political factors
• Technology

7
E-commerce environment

• Factors governing Internet adoption
• Cost of access
• Value proposition
• Ease of use
• Security
• Fear of the unknown

8
E-commerce environment

• Assessing demand for e-commerce services
• Customer access
• Internet access
• Demographic characteristics
• Psychographic segmentation
• Purchased online

9
E-commerce environment

• Online demand for business services
• B2B profiles
• Percentage of companies with access
• Influenced online

10
E-commerce environment

• Ethical issues of sell-side e-commerce
• Privacy and trust
• Collecting personal information
• Disclosing personal information
• Unsolicited emails

11
E-commerce environment

• Legal factors
• Taxation
• Freedom restrictive legislation

12
E-commerce environment

• Economic and competitive factors
• E-commerce and globalisation

13
E-commerce environment

• Political factors
• Promoting
• Sponsoring
• Enacting legislation
• Setting up International bodies
• E-government

14
E-commerce environment

• Internet governance
• Physical space
• ISP
• Domain name control
• Agencies

15
E-commerce environment

• Technological innovation
• Ignore technique
• Adopt technique
• Evaluate technique

16
E-commerce environment

• Technological innovation
• Growth orientation
• Vigilance
• Commitment to technology
• Acceptance of risk

17
E-commerce environment

• Technological innovation
• Cross-functional cooperation
• Receptivity
• Slack
• Adaptability
• Diverse range of skills

18
E-commerce environment

• Objectives
• Appreciate the importance of Managing
• e-business applications infrastructure
• Appreciate the elements of e-environment
• Understand the legal, moral and ethical issues
• Appreciate the constraints of macro-economic
  factors