Recruitment Marketing in the

1
Recruitment Marketing in the
2
The Challenge

• Recruit 4,000 people a year!
• Lots of recruiters, various routes in
• Image not positive
• Lots of misunderstanding
• Constraints of being who we are

3
Where we started

• Graduate recruitment
• Brochures
• Website
• Careers fairs

4
Next Steps

• background
• no specific marketing of volume recruitment
• no appreciation that we needed to market
  ourselves
• Finance section not sympathetic

5
What we did

• appointment of Recruitment Marketing Manager
• moved all advertising to one supplier
• development of RLA network
• better use of website
• central marketing budget
• developed the relationship with Finance

6
Where we are now

• just changed advertising agencies
• HR Transformation
• relationship with Departmental brand guardians
• resource issues

7
Future Developments

• articulating strategy
• more use of e-recruitment
• recruiters to live the brand
• more intelligent marketing - development of
  relationships