Tasmanian Electronic Commerce Centre

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Tasmanian Electronic Commerce Centre

• Advancing
• Electronic
• Commerce

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Background

• Launched in 1998
• Joint Venture between the University of Tasmania
  and the Tasmania State Government
• Commonwealth Government Funded
• Mission
• To accelerate the profitable participation of
  Tasmanian business in the online economy.

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Core Business

• Provide EC awareness raising, support and
  advisory services to businesses, business groups
  and industry associations.
• Support EC infrastructure and technology
  developments which provide benefits to Tasmanian
  business.
• Assist the development and promotion of a viable
  and competitive EC service industry within
  Tasmania.
• Facilitate and support research into issues
  relevant to the uptake and use of EC by Tasmanian
  business.

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Core Business
Enablement
Support
Planning
Demonstration
Awareness
Customer Relationship Management
Knowledge Management
Project Management
EC Aware Case Studies Newsletters
Sector Projects Enterprise Projects
EC Business Online Outcomes EC Market
EC Ready EC B2B
TBO TLO
Operational Support Program
Research Development
Quality Management Systems
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Products

• EC Aware
• Raising Awareness of the business opportunities
  and advantages of electronic commerce
• Online Outcomes
• Developing an online presence that is cost
  effective and strategic
• EC Business
• Developing a business case for adopting
  electronic commerce
• EC Market (being finalised)
• Using the Internet to communicate to specific
  global markets
• EC B2B (being finalised)
• Preparing for eMarketplace/eProcurement
  participation
• EC Ready
• How to implement electronic commerce as dictated
  by the business case

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B2B eCommerce

• B2B or Business-to-Business E-Commerce is
  essentially businesses conducting transactions
  with each other online.
• The terms B2B and e-commerce have been used to
  indicated the adoption of internet solutions, of
  varying types and complexity, by businesses.
• The term e-business has been replacing those
  terms to encompass the conducting of business
  online.
• The initial rush to adopt e-commerce, develop
  B2B platforms etc has slowed.
• Businesses are moving from a period of creativity
  to one of focussing on innovation within existing
  business models.
• Helping a business integrate its existing
  business systems.

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Case Study

• Tasmanian Apple and Pear Growers
  www.tapga.asn.au
• The aim of the project was to create an
  operational electronic commerce infrastructure to
  support quality control and marketing activities.
• Included an industry-wide awareness and provide
  education for improved business operations by way
  of electronic commerce facilities.
• Development of an Internet based stock control
  system incorporating anticipated marketing
  disposal forecasting.
• Targeted varieties quality standards.

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Case Study

• Field Fresh www.fieldfresh.com.au
• Exchange of electronic documentation with trading
  partners.
• Website for trading partners to access crop
  information (chemical usage etc). Offering
  product traceability.
• Access for Japan staff through extranet access
  to inventory information and logistics
  information.
• Looking at maturing use of EChandheld device in
  the field for capturing crop information
  improving efficiency through bar-coding and
  participating in

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Case Study
Automated Collection of Timber Product
Attributes

• Demonstrate feasibility of automated data
  collection of product attributes
• Trial prototype through the industry supply chain
  from forest to finished product
• Confirm that the systems can be practically
  introduced within the timber industry.

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eLogistics

• Tasmania Logistics Online
• Automating the Consignment Note process.
• Improving business processes.
• Removing the paper trail.
• Reducing errors.
• Improving customer service.
• In excess of 11,000 transactions/month.

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Case Study

• Tasmania Logistics Online
• Automation of the logistics process clearly saves
  companies transaction costs .
• Delivering on a Business Case.
• Many issues to address not just technology.
• Worldwide, there is a growing focus on
  e-logistics
• E-Logistics is seen as the key to balancing
  demand and supply, protecting individual
  companies and the economy as a whole from getting
  stung by future downturns.

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TLO Participants

Holyman Transport It was time to take a hard
look at how we handled our freight, and to take a
realistic look at adopting an automated system
that would bring us into the electronic
age. Until last year, we simply employed a
clipboard system noting where pallets were stored
on the racks in the warehouse. Looking back,
I can hardly believe that we used to manually
generated freight manifests every night, and then
fax them to each depot, not only in Tasmania, but
to our depots in Melbourne, Sydney, and Adelaide.
(Holyman Transport also has agents in Brisbane
and Perth).
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TLO Participants
Tasrail We perceived a problem with the data
interface we have with our customers, and more
particularly, the timely arrival of
information. When I looked at it more closely,
I could see that our customers were printing a
piece of information from their computer, then
faxing it to us, and we are paying someone to
re-enter that information. It all seemed, quite
frankly, very foolish to me. Its been a
godsend to us, the beauty of the technology is
that it works invisibly, yet we known from
customer feedback that what we are doing to
improve efficiency is well appreciated.
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TLO Participants
Australian Cement Holdings I think we only spent
about two days changing over to electronic
logging of freight. It was an altogether
painless process, yet one that provides both us
and Tasrail with efficiency gains. The new
system has replaced paper invoices, both with
Tasrail and with Holymans Transport. Passing
information daily to our freight operators means
that they do can do daily reconciliations, and
that saves a lot of issues that used to arise
with details either being phoned or faxed..
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TLO Participants
Statewide Refrigerated Transport The company is
looking to implement the right e-commerce system
for both the business and its customers . Our
philosophy is to stay ahead of the game. We see
this as delivering internal cost controls and
performance measures as well as external value
adding to our clients . We knew what we
wanted, but didnt really know how to
start. Statewide now offer its customers a
number of alternative interfaces for e-commerce
transactions via open system trading hubs,
formatted e-mail or front end Internet booking
forms. The next stage is automating the POD and
environmental monitoring of refrigerated
consignments.
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Infrastructure

• ECEnable/Tasmania Business Online
• TECC Initiative.
• eBusiness solutions provider
• eTrading (focus on supplier enablement)
• eLogistics
• Web Portal
• Consulting
• Core Business is Enablement.
• Alignment with TECC trading community development
  activities to maximise opportunities.

www.tbo.com.au
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eProcurement

• Procurement can involve many different business
  processes.
• Within each of these high-level processes, exist
  many sub-processes e.g. Strategic Sourcing
• Introduction of new suppliers
• Consolidated buying
• Rigorous and robust negotiation
• Formalised savings tracking
• Improved supplier capabilities
• Standardised product specifications
• Focus on procurement process improvement BEFORE
  you automate anything.

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Case Study

• Australian Antarctic Division
• eProcurement underpins a Strategic Procurement
  Program.
• Integrated into existing FMIS system.
• Implementation focused on key issues such as
  Supplier Enablement.
• Value Proposition to suppliers needed to be more
  than just key account compliance.
• Need to ensure that Liquidity follows supplier
  enablement.
• Investment lt 20,000.

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eCommunity

• Trading communities harness the power of
  networking to create a virtuous cycle of business
  communications.
• A heightened level of communication cultivates
  commerce.
• Trading communities have been in existence for
  centuries.
• When trading communities embrace more efficient
  business communication tools, substantial
  benefits can be realised.
• Most eCommunity sites are not economically viable
  and never will be so the value proposition needs
  to be very clear.
• An eCommunity generally includes four types of
  programs member-generated content
  member-to-member interaction events and
  outreach.
• Readers outnumber posters by 10 to 1.

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eCommunity Management

• Define your community, and Plan to ensure all
  stakeholder needs in the community are
  considered.
• Adopt community management practices that are
  aimed at driving greater participation.
• Ensure there is a content management strategy.
• Regular / Fresh content is critical
• Examine existing sources of content
• Explore new sources
• The champions will work hard in the early stages
  of an eCommunity to provide content and stimulate
  organic growth.

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Case Study
Galloway Cattle and Beef Marketing Association

• Small beef producer group.
• Using online tools for collaboration.
• Online community management system.
• Advancing towards online supply chain
  collaboration.
• Improving business process through automation.

www.gallowaycattle.com.au
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Case Study

• Botanical Resources Australia
• Not so long ago a large number of Tasmanias 200
  pyrethrum growers had little knowledge of how to
  use computers, let alone the Internet.
• 75 participating growers changed that by
  undertaking awareness/education programs to
  identify the opportunities that online tools
  offer.
• Champions encouraged other growers to
  participate.
• eCommunity revolves around the use of email to
  share information and collaborate.

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eBusiness Creed

• Visibility
• Creating a presence, informing trading partners,
  commencing pilots.
• Liquidity
• Ensuring that transactions follow trading partner
  enablement.
• Scale
• Growing transaction volume.
• Variety
• Maturing the use of eCommerce into other business
  processes.

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Value Proposition

• Key Account Compliance
• Customer Request / Demand .
• Increase Revenue
• Sell more to existing customers/new customers.
• Reduce Cost
• Simplify process, reduce data entry costs,
  increased accuracy.
• Market Positioning
• Defensive strategy, Improve Customer Service, New
  channels to market.

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Process Improvement

• Identify an inefficient Business Process
• Document the Existing Process
• Cost the Existing Process
• Re-engineer the Business Process
• Pilot the New Process
• Cost the New Process
• Business Case for Adoption

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Summary

• TECC
• Continuing to advance EC in Tasmania.
• Quality programs and support framework.
• Significant IP in trading community development.
• Learning
• Demonstration Projects generate Visibility.
• Trading community development occurs naturally
  and far more rapidly when based on pre-existing
  mutually dependent relationships.
• Change management is critical.
• eBusiness
• Its just about improving business processes
  through the use of commutation and technology
  tools.
• ROI depends on a good enablement strategies.
• Value Propositions must be clearly articulated by
  participants.

Risk is the barrier to adoption