Jack Daniels Cinema Research

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Jack Daniels Cinema Research

• Pearl Dean
• December 2007

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Jack Daniels have been on cinema for years and
they wanted to test if this is working amongst
their core audience.
average 61
the films are a good fit with the brand the ad
showed with American Gangster, Beowulf, The
Daarjeeling Limited and Good Luck
Chuck spontaneous advertising recall was
particularly high amongst the test group at 35,
well above the average. overall recall was high
with 6 out of 10 cinemagoers remembering the ad,
1 in 3 also remembered the maturity strap line.

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average 20
average 28
a positive shift in brand perceptions is evident
amongst those who recalled the ad. the cinema
advertising has also improved consideration of
Jack Daniels, 28 of those who recalled the ad
are very likely to consider buying the product in
the future compared to 15 amongst those who
didnt recall the ad.