Reporting Module for Gateway

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Reporting Module for Gateway

• Yvonne Yao

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Recap What is the Gateway?

• Web-base e-mail system
• Create, schedule, send mailings
• Statistics collected and
• presented

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Why a reporting module is needed?

• Only a small set of recipient interaction data is
  collected
• Little insight into recipient reaction
• Improvement collect more data and provide more
  reports

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Extra data collected Link Tracking

• Link tracking
• Scan mailing content, replace all links with
  unique link IDs
• Upon clicking, the action page will record the
  interaction performed and redirect to the
  original destination
• lta href/index.cfm?gpiv1999998514.168.2mailing_
  linkid152gtClick Herelt/agt

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Extra data collected Survey Tracking

• Survey Tracking
• Surveys are created with survey creation module
• When survey is to be included in a mailing,
  special naming scheme is applied
• When survey is submitted, interaction and answers
  to each questions are recorded

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Extra data collected Survey Tracking

• ltp class"formQuestion"gt
• ltlabel id"label_q6"gt
• What colors do you like?
• lt/labelgt
• lt/pgt
• ltp class"formAnswer"gt
• ltinput type"checkbox" name"q6" value"11"
  /gt
• ltlabel for"a11"gtYellowlt/labelgt
• lt/pgt
• ltp class"formAnswer"gt
• ltinput type"checkbox" name"q6" value"12"
  /gt
• ltlabel for"a12"gtBluelt/labelgt
• lt/pgt

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Extra data collected Forward Tracking

• Forward Tracking
• Each mailing contains a unique recipient ID,
  which enables the tracking of individual
  interaction
• Forward using the Forward button in e-mail
  program does NOT work (Why?)
• Solution A special form that asks for e-mail
  addresses.
• By submitting this form, a new mailing is
  composed with a new recipient ID

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Reports

• Nine categories of reports
• Mailings
• Delivery Statistics
• Views
• Click Throughs
• Forwards
• Contact Activity
• Domains
• Replies
• Surveys

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Reports Mailings

• Includes all aspects of mailing performance
• An overview of all other categories
• Some reports are
• Successful delivery by domain for all mailings
• Mailings sent by month / week
• Views by time of day

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Reports Delivery Statistics

• Measures how well the mailings have been
  delivered
• Provides total sent, successful delivery counts
  and bounce (soft, hard, unknown) counts

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Reports Views and Click Throughs

• Each mailing may be viewed multiple times by the
  same recipient, and each link may be clicked
  multiple times
• Counters are kept within each interaction record
• Provides counts on total / unique views and clicks

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Reports - Forwards

• Each forward interaction record contains the
  sender and the receivers information
• Provides total number of forwards, who forwarded
  whom, and view rate of all forwardees

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Reports Contact Activity

• Within each mailing, the recipient can choose to
  subscribe or unsubscribe from all future mailings
• Gives the total number of un/subscribers, and the
  cumulative number of subscribers over time

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Reports - Domains

• Domain statistics can reveal any blockage of IP
  addresses
• Further action may be needed to remove the block
  on any of IPs
• Provides mailing delivery rates by domain,
  subscribe rates by domain, and top failing domains

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Reports Replies

• Replies to any mailings are also recorded
• Reply-To field of the SMTP message is encrypted
  with the recipient ID
• Provides the total number of replies, the
  recipients that replied, and the reply message

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Reports - Surveys

• Similar to existing survey reports, shows the
  number of responses per question, and the answers
  for each survey
• Also shows the total number answers by zip code

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• Demo