Marketing for Hospitality and Tourism

1
Chapter 1

• Marketing for Hospitality and Tourism

2
Hospitality Marketing

• Individuals and groups obtain what they need and
  want through creating and exchanging value with
  others
• Customer orientation the purpose of any
  business is to create and maintain profitable
  customers
• In hospitality we emphasize customer satisfaction
  which leads to profits.

3
Importance of Marketing

• Corporate giants
• Consolidation of major players in the industry
• Competition

4
Travel Industry Marketing

• Successful marketing depends on the entire
  industry
• World events and their effect on marketing
  efforts
• Government agencies
• Legislation
• Promotion of regions, states and nations
• Example of a citys marketing campaign
• Few industries are as interdependent as the
  travel and hospitality industry

5
Understanding Marketing

• Needs, wants and demands
• Products
• Value, satisfaction and quality
• Exchange, transactions and relationships
• Markets

6
Marketing Management

• Analysis, planning, implementation, and control
  of programs designed to create, build and
  maintain beneficial exchanges with target buyers
  for the purpose of achieving organizational
  objectives.

7
Five Marketing Management Philosophies

• Manufacturing Concept
• Product Concept
• Selling Concept
• Marketing Concept
• Societal Marketing Concept