Automating petGRO

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Automating petGRO

• Marketing Advertising FA

Kassandra YarmolukJordan DiCeccaSami Haddad
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Marketing Automation Systems

• Marketing automation is the use of software to
  automate marketing processes such as customer
  segmentation, customer data integration (CDI),
  and campaign management. The use of marketing
  automation makes processes that would otherwise
  have been performed manually much more efficient,
  and makes some new processes possible. Marketing
  automation is an integral component of customer
  relationship management (CRM).

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Proposed Technologies

• MarketFirst by TEEC
• Since 1996
• The leading provider of Enterprise class Campaign
  Management Software and Marketing Automation
  Software to companies in the B2B and B2C markets
• RoboHead by Aquent
• Since 1986
• Worked with 238 of the Fortune 500
• Global network of sixty offices in sixteen
  countries

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Pivotal MarketFirst

• Develop in-depth profiles of customers and
  prospects
• Manage and execute complex, precisely targeted
  campaigns generate high-quality leads and
  ensure consistent and effective follow ups.
• A stand alone solution or integrated into SAP,
  Siebel, and Onyx.
• Clients include Cadbury and Pfizer.

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RoboHead

• A set of integrated Web-based tools designed to
  help improve project management and
  communication.
• Does NOT integrate with third party software /
  enterprise applications.
• 128 bit SSL-encryption.
• User friendly
• Easy to set up

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Implementation Recommendation

• Pivotal MarketFirst
• Huge advantage is integration with third party
  software.
• Therefore, integrate able with existing petGRO
  solutions (SAP, ERP, CRM).
• Higher implementation costs justified via
  integration across many FAs within petGRO.

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Costs
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The Market Sales Process
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MarketFirst petGRO

• Marketing is what keeps us in contact with
  customers and potential buyers.
• A good Marketing Automation System can speed up
  the process of creating campaigns and customize
  them to suite petGROs unique needs.
• By investing in MarketFirst software, you are
  investing in petGRO.

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MarketFirst petGROINTEGRATEDAutomation