International Pow Wow

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• International Pow Wow
• May 31 June 4, 2008
• Las Vegas, NV

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What is International Pow Wow?

• Business Meeting - selling travel to and within
  US.
• US Travel Industrys most important event.
• 47,000 appointments
• 3.5 billion in future US travel business
  conducted

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Purpose

• Why attend Pow Wow?
• To book business
• Expand opportunities in international and
  domestic markets
• To build business relationships
• Make sure you have the appropriate personnel in
  booth

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Scope

• Who Attends Pow Wow?
• Close to 1500 International and Domestic Buyers
• More than 1000 U.S travel organizations from
  every region of the U.S and representing all
  industry categories
• 450 Journalists
• From 70 Different Countries

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Registration

• TIA members receive discount
• Either independent or as booth share
• www.tia.org for login and pass codes.
• Full payment required
• Anticipation of a sellout time sensitive.

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Appointment

• There are over 40,000 pre-scheduled appointments
  during Pow Wow over three days
• 3 days of pre-scheduled business appointments
  up to 44 per exhibitor booth.

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Appointment

• How to Pre-plan?
• Use Pow Wow On-line to search based on criteria
  in data base
• Use Pow Wow On-line to send e-mail messages
  before appointment period begins
• Communicate with your own company data base via
  e-mail, letter or telephone call

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Appointment

• Make appointments On-line
• Request your appointments as soon as the
  appointment scheduling begins
• Supplied with Co ID and Password
• Let the client know you are requesting an
  appointment via e-mail (include any specifics you
  would like to cover)
• Continue to review Pow Wow on-line for late
  registrants
• Adjust appointment request appropriately before
  closing period

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Appointment

• Appointments are prioritized
• Category 1 Both buyer and Supplier ask to meet
• Category 2 Buyer request meeting with Supplier
• Category 3 Supplier request meeting with Buyer
• Category 4 Domestic Supplier request meeting
  with Buyer
• Category 5 Media appointment with Supplier
  (based on registration option)
• Category 6 Supplier appointment with Discover
  America Member (based on registration option)

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Appointment review

• Immediately review your appointment schedule when
  received from TIA
• Begin planning strategy for appointment before
  coming to Pow Wow

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Appointment

• How are Appointments Structured?
• Each appointment is 20 minutes
• Plan your time wisely to close the deal (be
  prepared to move quickly, only 5 minutes between
  appts.)

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Preparedness

• What information should suppliers bring to
  appointments ?
• Appropriate Staff to conduct the appointment
• Staff with authority to negotiate and close the
  deal
• Rates and availabilities for the next two years
• Wholesale buying rates (group and FIT)
• FIT vouchers
• Create packaging with other travel services
  providers in your destination
• Multiple language capabilities
• Currency exchange capabilities
• Contact information telephone, fax, e-mail,
  website

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Preparedness

• What information should buyers bring to the
  appointments?
• Geographic and seasonal requirements
• Services needed
• Special services or group specifications
• Dates and date flexibility
• Capacity and projected volumes
• Requirements for promotional support
• Information re previous business program
  performance

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Preparedness

• If you accept appointments with Journalists
• Make sure you have an executive who is skilled to
  meet with media
• Seek what the journalist is interested in
• Discuss relevant story ideas
• Treat journalist like buyers
• Review contents of press kits or agree to send
  later
• Access to high resolution images

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Appointment Gaps

• Never FEAR many opportunities to fill the blanks
• Open appointment scheduling
• Review delegate directory for additional
  appointment considerations
• Review addendum for late registrations
• Use electronic message center on Pow Wow on-line
  to search for and contact delegates to fill
  unscheduled appointment times

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Events

• Look for every opportunity to meet with potential
  clients
• Meet for breakfast or coffee before the
  Marketplace opens
• Sponsor a lunch table and invite key clients
• Pre-arrange to meet and enjoy the Pow Wow lunch
  together
• Meet or mingle at evening events
• Make it a goal to mingle with clients or
  potential clients during Pow Wow
• Make new network friends at every event

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Media Marketplace

• The Media Marketplace is the most popular media
  event at International Pow Wow. 
• It will be held on the Monday with a morning and
  afternoon session, followed by a reception.
• This is the best opportunity for U.S. Suppliers
  to connect with media, pitch story ideas and
  distribute press kits and other materials. All
  registered journalists are required to attend and
  they come looking for what's new in U.S. travel.
• During the two-hour long Session I, U.S.
  Suppliers are seated at tables and the press
  visit looking for story ideas and information. In
  the two-hour long Session II, the tables are
  turned and the press are seated and U.S.
  Suppliers visit.
• The Media Marketplace does not have scheduled
  appointments press and U.S. Suppliers are free
  to visit whomever they want. The event caps off
  with a closing reception where U.S. Suppliers and
  press can further network. U.S. Suppliers must be
  booth holders at International Pow Wow and
  register in advance for the Media Marketplace

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Maximizing the Opportunities

• Advertising
• Delegate Registry
• Official Program and Appointment Guide
• CD Show Directory
• On Site digital signage
• Hanging Banner above booth
• Sponsorships
• Kiosks
• Press Room
• Special Event

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Market Updates

• Sunday, June 1
• 1000am 1200pm
• Las Vegas Convention Center
• In addition to an open roundtable with more than
  50 countries expected to be represented, there
  will be scheduled presentations by the top
  emerging markets.
• They include South East Asia, China, Eastern
  Europe and India

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Closing

• Come to the Orientation Session for more
  information about
• How to work the floor
• See you in Las Vegas!
• Always wear your name badge.. and WEAR
  comfortable shoes