Title: Ahold Sustainable Assistance Program Ghana
1Ahold Sustainable Assistance Program Ghana
- LEI/LNV Workshop Corporate Social Responsibility
- January 30, 2003
2Ahold Sustainable Assistance Project
- 1. Ahold vision on social responsibility
- 2. Ahold vision on trade and aid
- 3. AKK - Ghana sustainable horticulture export
project - 4. Preliminary conclusions
3Social responsibility is much more than charity
- Food safety
- Product issues
- origin, environment, labor conditions, ethical
trading - Reducing our own direct environmental impact
- good housekeeping, innovation
- Labor relations
- human rights, equal opportunity, diversity
- Positive contributions, opportunity creation
- education, health, local investment
4Vision Ahold and Development
- Our business is evolving to a few leadership
companies. Leadership brings responsibilities. - As one of the largest food providers in the
world, Ahold wants to make a small but meaningful
difference in the parts of the world that do not
yet have the same opportunities we have had,
particularly Africa. - I believe that we have capabilities that, when
matched with local capabilities, can make a
difference. - Cees van der Hoeven, 10/26/00
5Trade and Aid Development Driven Business
6Ahold Sustainable Assistance Program Ghana
- Vision
- No commercial ambitions in Africa
- Impact on hunger, poverty and food distribution
in Africa - As a global food provider, Ahold feels compelled
to help to provide opportunity for better access
to better food in Africa - Ahold wants to develop a new approach to
corporate charitable involvement in Africa, in
projects that are repeatable and sustainable - A pilot project to contribute to better food
distribution, using Ahold know-how, manpower and
resources
7AKK project Sustainable Horticulture Export Chain
8Competitive Benchmark study (1)
Objectives - Strengthen the competitive position
of Dutch retail and wholesale industries by
expanding the global sourcing programs to
Ghana - Strengthen the Dutch coordinating role
and logistical service provision - Assist the
Ghanaian fruit export sector by designing and
establishing a competitive sustainable export
chain for selected tropical fruits - Developing a
duplicable chain business model for export
promotion in Africa that can be used by the Dutch
food industries.
9Competitive Benchmark study (2)
- Partners
- Ahold, KLM Cargo, Bakker Barendrecht, HAG,
SPEG, EFEG, LEI, Ghana National University, MSU - Approach
- supply chain benchmark study pineapple mango
- fresh and fresh cut scenarios
- comparison with best practices from Costa Rica,
Ivory Coast, South Africa
10Preliminary conclusions
- Time is ripe for CSR it provides great
opportunities for the development of new business
models that enhance sustainability,
internationalization and development - The industry is ready for PPP but is facing a
hesitant and risk-averse public sector - Platforms and facilities like - AKK sustainable
supply chain development - have already proven to
be good wedding markets for new partnerships