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Ahold Sustainable Assistance Program Ghana

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origin, environment, labor conditions, ethical trading ... industry is ready for PPP but is facing a hesitant and risk-averse public sector ... – PowerPoint PPT presentation

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Title: Ahold Sustainable Assistance Program Ghana


1
Ahold Sustainable Assistance Program Ghana
  • LEI/LNV Workshop Corporate Social Responsibility
  • January 30, 2003

2
Ahold Sustainable Assistance Project
  • 1. Ahold vision on social responsibility
  • 2. Ahold vision on trade and aid
  • 3. AKK - Ghana sustainable horticulture export
    project
  • 4. Preliminary conclusions

3
Social responsibility is much more than charity
  • Food safety
  • Product issues
  • origin, environment, labor conditions, ethical
    trading
  • Reducing our own direct environmental impact
  • good housekeeping, innovation
  • Labor relations
  • human rights, equal opportunity, diversity
  • Positive contributions, opportunity creation
  • education, health, local investment

4
Vision Ahold and Development
  • Our business is evolving to a few leadership
    companies. Leadership brings responsibilities.
  • As one of the largest food providers in the
    world, Ahold wants to make a small but meaningful
    difference in the parts of the world that do not
    yet have the same opportunities we have had,
    particularly Africa.
  • I believe that we have capabilities that, when
    matched with local capabilities, can make a
    difference.
  • Cees van der Hoeven, 10/26/00

5
Trade and Aid Development Driven Business
6
Ahold Sustainable Assistance Program Ghana
  • Vision
  • No commercial ambitions in Africa
  • Impact on hunger, poverty and food distribution
    in Africa
  • As a global food provider, Ahold feels compelled
    to help to provide opportunity for better access
    to better food in Africa
  • Ahold wants to develop a new approach to
    corporate charitable involvement in Africa, in
    projects that are repeatable and sustainable
  • A pilot project to contribute to better food
    distribution, using Ahold know-how, manpower and
    resources

7
AKK project Sustainable Horticulture Export Chain
8
Competitive Benchmark study (1)
Objectives - Strengthen the competitive position
of Dutch retail and wholesale industries by
expanding the global sourcing programs to
Ghana - Strengthen the Dutch coordinating role
and logistical service provision - Assist the
Ghanaian fruit export sector by designing and
establishing a competitive sustainable export
chain for selected tropical fruits - Developing a
duplicable chain business model for export
promotion in Africa that can be used by the Dutch
food industries.
9
Competitive Benchmark study (2)
  • Partners
  • Ahold, KLM Cargo, Bakker Barendrecht, HAG,
    SPEG, EFEG, LEI, Ghana National University, MSU
  • Approach
  • supply chain benchmark study pineapple mango
  • fresh and fresh cut scenarios
  • comparison with best practices from Costa Rica,
    Ivory Coast, South Africa

10
Preliminary conclusions
  • Time is ripe for CSR it provides great
    opportunities for the development of new business
    models that enhance sustainability,
    internationalization and development
  • The industry is ready for PPP but is facing a
    hesitant and risk-averse public sector
  • Platforms and facilities like - AKK sustainable
    supply chain development - have already proven to
    be good wedding markets for new partnerships
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