Professor Pirkko Walden

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Professor Pirkko Walden

• Mobile Commerce Laboratory

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A Variety of Mobile Services
Chat
Thought for a day
Lotto, pool betting
Location-bases services
Weather
SMS
Icons, logos
Ring tones
Payment
Shopping
MMS
News
Mobile email
Hotel reservations
Recipes
TV
Mobile banking
Train tickets
Games
First Aid
Auctions
Check-in
Music
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But, Are They All Used?
Ring tones
SMS
Lotto, pool betting
Chat
Location-bases services
Thought for a day
Check-in
Train tickets
Recipes
Games
MMS
TV
Payment
News
Weather
Hotel reservations
Mobile email
First Aid
Music
Icons, logos
Shopping
Mobile banking
Auctions
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Mobile Services
Future killer applications?
Yes?
No?
Why?
To what extent?
What services will the consumers use tomorrow?
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Mobile Services
We have most of the answers
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Surveys Conducted

• Consumer Survey on Mobile Services in Finland
• Carried out in 2002, 2003 and 2004
• Target groups1000 consumers in Mainland Finland
  and 300 consumers on the Åland islands
• Age between 16 - 64
• Language Finnish or Swedish
• Expert Surveys on Mobile Commerce worldwide
• 2001 Finland, France, Germany, Hong Kong,
  Singapore, USA
• 2002 Austria, Finland, France, Germany, Hong
  Kong
• 2003 Austria, Finland, Hong Kong, UK
• 2004 Finland, Hong Kong, Switzerland, UK

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Surveys Conducted

• Focus on e.g.
• Barriers to rapid m-Commerce diffusion
• Usage behaviour of m-Commerce customers
• Potentially successful m-Commerce
  products/services
• m-Commerce pricing models
• m-Commerce advertising model
• The current use of mobile services
• The future use of mobile services

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Surveys Conducted

• m-Unified Theory of Acceptance and Use of
  Technology model
• Testing of the model to be done in 2004 (two
  different testing sets already in process)
• Target groups
• 800 medical doctors (ongoing) and 300 consumers
  on the Åland islands (carried out in June 2004)
• 15 ÅA Master/Doctoral students (ongoing)
• 250 members of the ÅA personnel (later this year)

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Mobile Services
And, we also have the expertise
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Mobile Applications

• Electronic calendars (in progress)
• Complaint handling system (in progress)
• Booking, checking in and checking out (in
  progress)
• Support system for tourists (in progress)
• Insurance handling system (in progress)
• News (completed)
• Intelligent agents for summarising (on going)

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Mobile Commerce
Mobile Commerce Laboratory
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Mobile Commerce

• The Mobile Commerce Laboratory was founded in
  2001
• Is one of the many Turku Computer Science
  (TUCS) laboratories
• The research program started in 2001 with 3
  separate projects on virtual mobile platforms,
  mobile commerce industry foresight and empirical
  market studies in Europe and Asia
• Mission is to find new, effective mobile
  products and services, which will offer everyday
  support for individuals in a way, which will
  permanently change their everyday routines

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Mobile Commerce

• Run with a network of research and contract
  partners
• Current research partners
• City University of Hong Kong, Hong Kong
• Delft University, Holland
• Electronic Commerce Competence Center, Austria
• National Consumer Research Centre, Finland
• Turku School of Economics and Business
  Administration, Finland
• University of Dallas, USA
• University of Northumbria, UK
• University of St.Gallen, Switzerland

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Mobile Commerce

• Current contract partners
• M-real Oyj
• Oy TeliaSonera Ab
• Restel Oy
• Veritas-ryhmä

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Mobile Commerce

• Long term, strategic objectives
• Find and identify potential customer groups for
  fast-growing value added mobile e-commerce
• Design, develop and implement mobile e-commerce
  solutions for selected customer groups
• Test and evaluate systems solutions for
  integrated production and distribution of
  m-commerce products and services
• Design and test value added user interfaces and
  user support systems for mobile e-commerce users
• Find value added services for customer groups and
  evaluate them test the service concepts in
  different potential markets find and test mobile
  content quality aspects revise or redesign
  services

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Mobile Commerce
THANK YOU!