Workshop 1

1

• Workshop 1
• Information Communication Technologies

2
Content

• ICT impact on travel tourism
• Market (structure), consumers, companies,
  products and processes
• Review of situation different point of views
• latest e-business/tourism statistics
• strategic challenges for business models
• the new competition situation
• the emerging role of mobile commerce
• Identify critical / promising issues
• Reflect on growth and employment
• Discuss recommendations

3
Presentations and Speakers

• ICT and the tourism sector in the EU a
  statistical portrait Bettina KNAUTH, Head of
  Unit F-6 "Information society and tourism
  statistics", Eurostat, Belgium
• ICT driven transformation and growth in the
  tourism industry a business model
  perspectiveStefan KLEIN, Professor of
  E-Commerce, University College, Dublin
• International market trends and best practice in
  e-marketingRoger CARTER, Managing Director,
  Tourism Enterprise and Management, TEAM, UK
• Mobile marketing of tourism services a
  teleoperators point of viewTurkka KOIVU,
  Director, Product Marketing, Saunalahti Group
  Oyj, Finland
• Mobile services for the traveller seamless
  access to any information you need, wherever you
  areGeorg R. MÜNDL, Marketing Director, T-Mobile,
  Austria
• Moderation Hannes WERTHNER, Techn. Univ. Vienna

4
The tourism market
Consumers
Tourist
travel
NTO

Intermediaries
agent
outlets
government
bodies
tour
RTO
operator
CRS/GDS
DMO,
Planners
Administration
incoming
LTO
agent
hotel
chain
Suppliers
Primary
other transport
Airline
supplier
5
Tourist
_at_
travel
_at_
agent
_at_
new services
_at_
Destination systems
_at_
_at_
DMO
CRS GDS
_at_
_at_
tour
operator
_at_
hotel
chain
_at_
_at_
Primary supplier
Airline