ASHLEY WELLS

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ASHLEY WELLS Sr. Producer, MSNBC.com
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THE PLANNING MEETING
ABOUT
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THE PLANNING MEETING
TIP
The 5-person meeting rule If there are 5 or
more people in a meeting, dont expect any
creative ideas to emerge.
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THE PLANNING MEETING
CASE STUDY
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THE PLANNING MEETING
Q A
Lets brainstorm and see what sticks!
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THE PLANNING MEETING
Q A
Lets brainstorm and see what sticks!
Why dont we all do that individually and get
together again later?
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THE PLANNING MEETING
Q A
How long is it gonna take to put this project
together?
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THE PLANNING MEETING
Q A
How long is it gonna take to put this project
together?
Why dont we decide our approach first, then talk
about a timeframe?
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MOCKING IT UP
ABOUT
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MOCKING IT UP
TIP
Exploit the busy Avoid larger meetings whenever
possible by dropping in on stakeholders
to explain your idea in person.
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MOCKING IT UP
CASE STUDY
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MOCKING IT UP
CASE STUDY
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MOCKING IT UP
Q A
Nice mock-up.Kate is working on one, too. Have
you seen it?
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PRODUCTION CYCLE
ABOUT
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PRODUCTION CYCLE
TIP
Give or take 50 percent However long you think
the project will take, add 50 percent more
time. Or, cut 50 percent of the content.
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PRODUCTION CYCLE
CASE STUDY
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PRODUCTION CYCLE
Q A
Im not going to get my part done on time. Sorry.
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GOING LIVE
ABOUT
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GOING LIVE
TIP
Stand on the freeway, not the street corner Link
to your project where theres the most traffic
and be patient.
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GOING LIVE
CASE STUDY
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GOING LIVE
Q A
Weve teased your project all day onthe home
page. We need somethingfresh.
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GOING LIVE
Q A
Weve teased your project all day onthe home
page. We need somethingfresh.
If we dont get the traffic, you may not have
these to put on your home page at all.
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MEASURING SUCCESS
ABOUT
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MEASURING SUCCESS
TIP
Its all about the (right) numbers Prove your
project was worth the time even if the page views
dont add up
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MEASURING SUCCESS
CASE STUDY
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MEASURING SUCCESS
Q A
Id love to see the data you collected!
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MEASURING SUCCESS
Q A
Id love to see the data you collected!
Its all open to interpretation. Ill put
together a report that puts it in perspective.