The Importance of Rotary

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The Importance of Rotarys Public Image

• Pauline Leung
• Assistant General Coordinator
• RI Public Image Resource Group
• 2006-07

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RI Public Image Resource Group ( PIRG)

• General Coordinator Bob Aitken (Australia)
• Asst. Gen Coordinator Pauline Leung (Taiwan)
• Area Coordinators
• Australia Loryn Clark
• Brazil Fernando Quintella
• USA - William Tubbs
• Scotland Bob Lenzie
• South Africa Shirley Selzer-Downie
• Japan Hisao Taoka

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Improving Rotarys Public Image

• Major membership concern
• Surveyed 23,320 Rotarians in 2002
• Improving public image was a top priority
• One of Strategic Plans top seven goals
• Enhance The Public Image of Rotary

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Image
Target Audience
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Visibility
Awareness
Perception
Response
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Various Attitudes of Public

• Interested
• Not interested
• Indifferent
• Prejudiced
• Ignorant
• Hostile

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Attitude Transfer

• Ignorant Understanding
• Indifferent Interested
• Prejudiced Acceptance
• Hostile Support
• Interested Action
• A good public image is able to generate positive
  attitudes and response to our messages

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Three Conditions of Public Image

• People saying good things about you
• People saying bad things about you
• People not talking about you

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Creating Rotarys Public Image
Core values
Behavioral Image
Visual Image
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Core Values of Rotary

Service Above Self
Integrity Tolerance
Four-way
Tests
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What to do?

• Behavior of Rotarians in the community
• Public Services
• Core Values
• Cooperation with other organizations
• Image Message Exposure
• Crisis Management

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Goals of Rotary
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The Role of Clubs and Districts

• Conduct a public relations campaign in your
  community
• Tap into local talents or connections to seek
  free placements for Rotary materials
• Work with local media and provide them with
  preproduced RI materials

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Rotary. Humanity in Motion III

• Third year focus on polio eradication, literacy,
  water, youth, hunger, international education and
  peace
• Materials regionalized by PIRG

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Sample Print Advertisement
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USA
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• Thank You

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Public Relations Grant An Overview Success
Stories

•                                        
• PDG Jason Yeung
• Area
  Coordinator
• RI Public Image Resource
  Group
• 29th November,
  2007

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Public Relations Grant

• New for the 2007-2008 Rotary year
• Only districts are eligible and only one
  application will be considered (submitted by the
  district governor).
• Districts must contribute a minimum of one-third
  of the total PR Grant amount requested.  
• Districts encouraged to utilize Humanity in
  Motion and seek in-kind contribution              
                           

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Sample PR Grant Project
USA
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Buenos Aires, Argentina
Argentina
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Japan
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Japan
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India
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Korea
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Canada
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• A good public image for Rotary helps
• Creating a favorable environment for Rotary to
  achieve its goals
• Building of a sustainable organization
  

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• Thank You
• Terima Kasih
• Salamat