Case study Presentation by Sharon Cassell Collins 050901

1
Case study- Presentation bySharon Cassell
Collins -05/09/01

• Hotel company with the following attributes
• 40 High end hotels all in different states
• 50 owned and managed, 50franchise
• Privately held, but may want to go public
• Roles of
• CIO- Chief Info. Officer
• COO Chief Operating Officer
• Senior VP Sales Marketing
• CEO CFO

2
CEO CFO Info

• SEC info.
• Activity reports Financial Basic statements
  Cash flow, income, Balance Sheet monthly
• State regulations payroll
• Contractual info. legal
• Property info. Rooms, acres, Operating
  statistics monthly
• Historical data market trends, comment cards,
  competitive analysis,

3
COO

• High balance of receivables, guest ledger
• Balance Aging 30,60,90 daily reports
• Trial Balance
• Occupancy, ADR, RevPar, - monthly
• Demographics of guests
• Forecasts daily, monthly
• F B revenues, Housekeeping reports, turnover
  per property

4
CIO

• Resources that are available for use Budget,
  Timing, Pos, PMS,
• 50 of the hotels, you do not control the systems
• Depends on the management agreement and franchise
  agreement
• Who has been trained on what systems

5
Senior VP Sales Marketing

• Budget annual, then monthly
• Demographics Areas for each of the 40 hotels
• Competitive properties in each market area
• Customer needs and wants rooms, technology
• Special events by competitive market
• Internal marketing

6
Enterprise Resource Planning

• ERP is the guts of the system, the foundation of
  the system
• Ultimately find out who your customers are across
  the system

7
Enterprise Resources Planning
Supplier
Customer
E-Procurement
CRM
SCM
Enterprise Resource Planning
8
Role of Plutus

• Is to work closely with companies to select and
  implement the systems that meet the strategic
  needs of the client company.
• Plutus Enterprises - http//www.Plutus.com/

9
Summary

• How to consolidate the information from these 40
  properties?
• Role of the ERP is to consolidate info. Payroll,
  revenue, financial statements
• Called Enterprise, because it goes across the
  entire business enterprise
• Minimum look is 40 properties

10
Summary continued

• Other companies have to track inventories in
  locations throughout the world using different
  units of measure
• Consider the Finance, Accounting, and Operations
  information systems for these mega companies
• Take a look at Siebel Systems http//www.siebel.co
  m/