Pacific Holographics

1
Pacific Holographics

• Independent OVD/Hologram Originators and
  Producers Established in 1995

2
The Challenge

• To achieve security by
• Establishing the goals and strategies
• Matching technology to objectives
• Integrating technology, design and application

3
The Security Process Chain

• A model for a security project
• Why a model?

4
Who are the stakeholders?

• End user
• Agent
• Salesperson/broker
• Integrator
• Other security technology producers
• Security printer
• Foil/label producer
• OVD originator

5
Problems

• Communication difficulties (between stakeholders)
  - geographic distance, language, confidentiality
• Divergent levels of knowledge about security and
  OVDs - novice to expert
• Budget, materials and equipment - constraints and
  conflicts

6
How to assure success?

• Systematic approach in three fundamental
  areas

Problem Analysis
Implementation
Integration
7
Problem Analysis

• Define the Security Plan
• What is the problem we are trying to solve?
• What are the primary goals and strategies?
• What specific threats exist?
• Who and how will it be verified?
• What are the security device features, materials,
  production and application?
• What is the budget?
• How will the results be assessed?

8
Integration

• Security and Image Concept
• Begin at the end the verification step
• Design
• Preview and Approval

9
Implementation

• Master
• Production and Distribution
• Education and Verification
• Assessment

10
Motivated end user

• Israeli bus company
• Driver owned enterprise
• Suffered major revenue losses from counterfeit
  and altered tickets
• CFC International created a holographic
  stereogram of a moving bus that was hot-stamped
  on the tickets
• Revenues immediately rose
• The inspections were performed by the drivers

11
Communication breakdown

• Electronics company
• Management had their packager change the design
  of their existing hologram to a smaller size
  primarily for pricing reductions
• They failed to inform their own corporate
  security division of the change
• The distributors thought the new packaging was a
  possible counterfeit

12
Verifier training

• Underwriter Laboratories
• Hologram protection program supplied by CFC
  International
• Hologram labels are adhered to electrical
  appliances to stop the counterfeiting of their
  seal of approval
• Underwriter Laboratories trains U.S.Customs
  agents to recognize the hologram label in a
  successful program of interdiction

13
Direct Comparisons

• Boehringer-Ingelheim
• API Security Foils uses a Pacific Holographics
  origination to protect a pharmaceutical package.
  
• Packager sends an explanatory box display to
  pharmacies that describes the security elements
• Display contains an authentic package for direct
  comparison.

14
Simple Education

• Perkins Diesel Parts
• Poster in stores with enlarged hologram identical
  to actual small size on package.
• Security features of triple channel shown and
  explained on poster.
• Program developed by AOT

15
Summary

• A hologram is an effective security device only
  when designed and implemented within a
  comprehensive, well-defined program.