Digital media project 101

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Digital media project 101
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Digital media project 101
Module 1 Introduction to digital media

• The six common major stages
• 1- Site definition and planning
• 2- Information architecture
• 3- Site design
• 4- Site construction
• 5- Site marketing
• 6- Tracking, evaluation, and maintenance

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• 1. Before you begin
• Goals needs? Site specificationWhat, why
  how?ScheduleBudget

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• 1.1 Planning stage
• The key for successful project is the right
  people for the right job.
• Content is the king.

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Planning Project Goals
• Define 2-3 essential goals as a project
  cornerstone development strategy, timespan,
  resources...
• Remember, there is life after the launch as well

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Planning Know your audience
• The user knowledge, background, interests and
  needs WILL vary.
• Visual design has to start from the users point
  of view without losing the brand values

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Planning Content inventory development
• Usually the hardest most time-consuming part
  of the project
• Remember strict deadlines on content delivery

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• 1.2 Developing a site specification
• The site specification is the planning team's
  statement of core goals, values, and intent, to
  provide the ultimate policy direction for
  everything that comes next.
• Includes at least the content, budget, schedule,
  and technical aspects of the Web site.

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Specification Goals strategies
• The mission statement and how will the project
  support it?
• the Primary target group?
• How will the success be measured? Hits, users,
  survey...?

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Specification Production issues
• How many pages/sections? Define the final amount
  as early as possible.
• Budget vs project size
• Responsibilities crew client

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• 2. The development stage
• The six common major stages
• 1- Site definition and planning
• 2- Information architecture
• 3- Site design
• 4- Site construction
• 5 - Site marketing
• 6- Tracking, evaluation, and maintenance

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Development planning stage checklist
• Production responsibilities
• Tech issuesServer platformBrowser plugin
  requirements
• Bandwidth requirementsAccessibility
  featuresDatabase?
• Rich media?

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Development Information architecture
• Detailed site design specs, description of site
  content
• Site maps, thumbnails, outlines, TOC
• Detailed technical support specification
• Browser technology supported
• Connection speed supported
• Web server and server resources

Sami Niemelä sn_at_neocite.com
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Digital media project 101
Module 1 Introduction to digital media

• Development Information architecture
• Tech proposal what how?
• A schedule for implementing the site design and
  construction
• One or more site prototypes of multiple pages
• Multiple design / interface design comps

Sami Niemelä sn_at_neocite.com
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Typical project lifecycle
Module 1 Introduction to digital media
Meeting
Proposal
Publication
Proposal acceptance or a revision
Client
Marketing
Project mngt.
Creative
Tech
Content proofs etc
Sami Niemelä sn_at_neocite.com